Although Michael Mathias can't predict the future, having worked on many digital transformation projects, he has identified three vital factors for businesses to stay competitive by 2025.

Improving conversions means reducing friction and roadblocks for your customers.

WOW’s Randi Mohr shares five steps to improve Conversion Rate Optimization.

According to Whereoware CEO Michael Mathias, a bright side to many challenges is opportunity.

And for bold leaders, now is the time to charge ahead of their retreating peers.

When chasing bleeding-edge technology trends, don’t lose sight of your audience’s needs.
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Whereoware’s Nate Ginesi talks about why it’s always important to focus on your customers’ goals and challenges above all else.

When wallets are lean, lean into loyalty, says WOW’s Randi Mohr.

Writing for Total Retail, she shares five best practices to win sales in tough markets.

Whereoware’s Raquel Ploetz says successful marketing campaigns start with determining the target audience to develop a content strategy.

Ploetz believes companies should look for actionable data to predict the audience’s motivations, questions, concerns, and recent website activity.

When it comes to B2B marketing, Whereoware’s Randi Mohr says personalization is key.

In fact, 73% of B2B buyers say they want a personalized, B2C-like customer experience. But few B2B customers say their most recent online experience felt personalized.

We are thrilled to introduce our new CTO. Eric MacKenzie will lead and grow Whereoware’s custom development and technical services team.

Mackenzie brings nearly 20 years of technology leadership and platform expertise, including Optimizely, Adobe, Sitecore, Acquia Drupal, and more.

It is more important than ever to deliver positive customer experiences, and having a customer journey map keeps your digital experiences true to your customers.

To build sustainable growth for your business, Randi Mohr discusses how to identify core audience behaviors and provide a tailored customer journey in Retail Touch Points.

Big news! We’re so proud to announce that our clients Inservco and Creative Co-Op took home major accolades at the 19th annual Marcom Awards!

Inservco won Platinum for Website Redesign while Creative Co-op won Gold in the B2B Website category.

Businesses should focus on tactics that meet the needs for targeted audiences.

Speaking to The Customer, Whereoware’s Nate Ginesi believes creating the best customer experience will look different for every audience, but you need to get the basics right.

Ever hear of the term employee experience? It's turning out to be just as vital as customer experience (CX). A great website leaves a lasting impression, while an unhappy employee does too. Our CEO Michael Mathias shares the cost saving benefits of investing in better UX of internal systems for internal team members, featured in CMS Wire.

Strategic optimizations improve product discovery and delivers an elevated B2B buying experience. Built on the Optimizely B2B Commerce Cloud by Whereoware, the modern site creates a frictionless e-commerce experience by combining an elevated look and feel, strategic user experience (UX) optimizations, and robust self-service capabilities.

Today's consumers are less brand loyal. They have different shopping preferences and competition is higher than ever. The million dollar question is how to keep customers coming back? It's a simple formula: better UX equals better CX. Randi Mohr, VP of Client Success and Marketing discusses the ROI impact of an effective UX design strategy.

Do you often contemplate how to stay in front of your customers? Understanding needs, challenges, and making improvements to guide behavior can be achieved by implementing a strategic user experience (UX). Refresh your strategy and guide your customers down a path providing the best possible experience with tips from our CEO Michael Mathias, featured in CMS Wire.

Existing customers are not only 50% more willing to try new products or services -They are also happy to spend 31% more when they do. Featured in CMS Wire, read our CEO Michael Mathias' take on why retention marketing generates more profit.

A new age of Experience Management 3.0 is upon us. In Multichannel Merchant, our CTO John Schneider discusses customer experience, DXPS, and ways to accelerate success in proven and profitable ways.

Your eCommerce business relies on delivering a better customer experience. Featured in Multichannel Merchant, our VP of Client Success + Marketing Randi Mohr discusses three areas of your website to continuously optimize and modernize to improve results.

Customer Experience (CX) has become a big focus for marketers in 2022. Our VP of Client Success + Marketing sat down with Total Retail to discuss how today's CX is driven by technology.

As the digital landscape changes, marketers should be integrating data-driven experimentation into their strategies and company cultures. Our VP of Client Success + Marketing sat down with Customer Think to talk through what this looks like.

Content is King/Queen. Do you have the tools in place to ensure your Content Strategy is always improving and leveling up your digital initiatives? Follow our 6 step guide in Advertising Week to dial in your content strategy.

We're so proud to announce our clients Cuisinart and Yamaha took home Platinum and Gold at the 2021 Marcom Awards. We attribute these achievements to our client's commitment to digital transformation and Whereoware's high standards for strategy and execution.

A successful culture of digital experimentation is more than implementing state-of-the-art tools, it's a pivot in how your company operates. Our CEO discusses the importance of ongoing experimentation to improve digital experiences with CMS Wire.

With 80% of companies using automation, in the marketing world A.I. is now running the show. Whereoware CEO, Michael Mathias recently chatted with CMS Wire about the adoption of A.I. and automation in the digital marketing space. Don't be left out.

Is your website conversion rate average? Featured in Customer Think, learn how to harness your marketing prowess and boost your website success using proven conversion rate optimization best practices to increase revenue.

How can you effectively market when Google's third-party cookie update removes cookie tracking? Read our article, originally published in IndustryWeek.

Website design should be at the heart of your digital strategy. Whereoware Creative Director, Tim Frost recently chatted with Retail Today about 6 core eCommerce design trends to jump on in 2022.

Are you adapting your user experience to the changing behavior of consumers? Published in Retail Customer Experience, read our VP of Client Success + Marketing's Randi Mohr's take on the three most critical website updates marketers can make to elevate their user experience.

Marketers had to be agile throughout the pandemic, modifying their tactics and approaches on-the-fly to meet the new customer reality. Our CEO explains in CMS Wire why we must continue to embrace that momentum and thrive in endless transformation.

How up-to-date is your current web platform with changing trends, technologies, user behaviors, and security changes? Our Chief Revenue Officer sat down with Retail IT Insights to chat through how to choose the best platform for your new website!