The Visibility Blueprint

DISCOVERABILITY DOESN’T JUST HAPPEN. IT’S ENGINEERED.

Customers don’t think in channels. They just want answers—fast, relevant, and effortless answers. But most digital ecosystems weren’t built for that. Content is fragmented. Search is brittle. Personalization is shallow. And it’s costing more than you think—because when customers can’t find what they need, they leave.

The Visibility Blueprint, from WOW + Coveo, is a strategic framework for teams ready to treat discoverability as a growth driver—not a technical feature.

It outlines how AI-driven search, intelligent recommendations, and generative answering work together to create connected, context-aware experiences that actually perform.

Inside the checklist, you’ll find:

• Why visibility is a leadership priority—not a backend problem
• The hidden cost of failed search and fragmented systems
• How to move from static content delivery to dynamic, intent-based interactions
• A phased roadmap for engineering discoverability across teams and touchpoints
• The KPIs that prove what’s working (and what’s not)

Discoverability isn’t about showing up. It’s about being the right answer—consistently and at scale.

With the right strategy and the right systems, you don’t just reduce friction. You reduce churn, lift conversion, and build trust.