If you’re not testing, you’re guessing. And if you’re guessing, you’re wasting money.
This 30-minute session brings together senior leaders from WOW + Optimizely to challenge how most teams define “data-driven.” It’s not about dashboards or campaign recaps.
It’s about decision-making in real time—turning experimentation and warehouse-native analytics into clear, measurable business outcomes.
You’ll hear exactly how leading brands are bridging the gap between analysis and action, using rapid testing and AI-driven insights to move faster, waste less, and optimize continuously.
In this session, you’ll take away:
A framework to assess your personalization maturity—and where you’re stuck
The cost of relying on attribution and gut feel instead of experimentation
How to move from rules-based targeting to real-time optimization
A 5-question diagnostic to guide your next steps
Stop guessing. Start optimizing. →
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