Connecting Members to What Matters: A 2,225% Increase in Search

Challenge

Members come to the Learning Center for speaker content, learning resources, events, and community content. That content had come together across several teams and platforms over time, including a separate LMS, and the pieces were not connected in one place. For members, that made the right resource harder to find. For staff, it meant working across systems to keep the experience consistent. 

Search sat at the center of it. Across a digital ecosystem this complex, members did not always have a clear route to the speaker content or learning material they wanted, and new visitors had little to carry them from a first visit through to getting involved. 

Behind the scenes, the experience ran on a range of separate tools and custom search modules spread across departments, which took heavy internal coordination to maintain. Our client wanted to bring it all into one unified, scalable platform that members could search with ease and staff could manage without the overhead.

Three things made it hard. The content lived in separate systems, including a standalone LMS. Each department ran its own custom search. And much of the material was members-only, so search had to respect who was allowed to see what while still surfacing the right result.

Targeted Outcomes

A global leadership community exists to help its members grow as leaders, and the Learning Center is where much of that growth happens. The search project was built so the content meant to help them lead is actually within reach.

To achieve this, the project focused on:

• Make learning content easy for members to find.
• Give the teams control to manage and tune the search experience without developers.
• Lay a scalable search and taxonomy foundation ready for personalization.