Meet WOW + Optimizely at AHIP 2025 | Booth 1707 | Whereoware

Meet WOW + Optimizely at AHIP 2025

JUNE 16–18 | LAS VEGAS | BOOTH 1707

Across healthcare, digital experience has advanced—but not always in the right direction. Too often, member journeys are shaped by legacy systems and internal workflows, not by how people actually navigate care.

At AHIP 2025, WOW and Optimizely are partnering to show how payers can shift from static, one-size-fits-all workflows to adaptive, testable experiences—built to drive engagement, improve outcomes, and prove real value.

Optimizely brings the HIPAA-compliant technology.
WOW brings the strategy to make it outcome-driven.

Improving a Day in the Digital Life: Predicting and Eliminating Member Churn

Member journeys often break down between critical milestones—between choosing a plan and understanding it, between needing key plan information and knowing where to turn.

This session follows a typical digital day from the member’s perspective, highlighting the friction points and moments most likely to drive churn.

We’ll show how behavioral data, AI, and smart interoperability can surface risks early and trigger proactive experiences that build trust, improve retention, and lower service costs.

Following this session, you'll be able to:

Identify churn-risk touch points early in the member journey
Use AI and behavioral data to drive smarter digital interventions
Align experience strategy with retention, satisfaction, and cost control

Find Us on the Floor

We’ll be on the floor throughout the event, meeting with teams who are thinking more critically and more creatively about what healthcare experience should look like next.

Stop by to:

See how payers are testing and personalizing within real-world constraints
Talk through what it takes to operationalize experimentation across the full member journey
Explore how WOW and Optimizely help teams move faster, reduce friction, and deliver measurable outcomes

BOOTH 1707 — STOP BY OR PRE-BOOK A TIME