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A Checklist for Smarter Conversion Optimization

TURN DIGITAL ENGAGEMENT INTO MEASURABLE BUSINESS OUTCOMES

Every digital interaction is a chance to persuade—or lose momentum. But conversion optimization is often treated as a final polish—not a strategic lever.

That’s a missed opportunity.

This CRO Checklist is designed for marketing and digital leaders who want to build a culture of experimentation that drives consistent, measurable results.

Whether you're improving landing pages, streamlining forms, or testing campaign performance, this checklist helps you identify friction, structure tests, and prioritize what actually moves the needle.
Inside the checklist, you’ll find:
  • 25+ proven tactics to increase conversions across forms, funnels, and campaigns
  • Methods to uncover friction using behavioral data, UX audits, and real user feedback
  • Best practices for optimizing CTAs, layout, content, mobile, and personalization
  • A lightweight process to structure testing, track results, and scale what works
Top-performing websites convert at 2x the industry average. Personalized CTAs perform 202% better than generic ones. The average ROI for CRO tools? 223%.

Conversion isn't a guess. It’s a system.

Download the checklist and start turning insights into impact—one smart experiment at a time.
Give Your Team the Edge

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CRO Checkist - Whereoware