All Things Digital
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Strategy and Optimization
What Things Could Improve Customer Experience? CX Meets Employee Experience
We're sharing innovative ideas to improve both customer experience and employee experience, plus, real examples.
Strategy and Optimization
Design and UX
What is the Difference Between EX and UX?
What's the difference between EX and UX, and why is employee experience vital to get the overall customer experience right?
Design and UX
Strategy and Optimization
Data And Analytics
What are the Digital Technologies for Customer Experience?
Understand why getting customer experience and service right, is so vital and the many digital technologies available to deliver on your promises to customers.
Marketing and Media
Marketing Personas - 4 Steps to Build Actionable User Personas
Learn how to build actionable user personas to deliver more personalized marketing and how a CDP can help.
Marketing and Media
Your 4-Step Marketing Campaign Framework: How to Structure a Data-Driven Marketing Campaign
Follow our proven 4-step marketing campaign framework to improve efficiency, collaboration, and success of every marketing campaign.
Data And Analytics
Strategy and Optimization
Salesforce Einstein Copilot: Leveraging Artificial Intelligence (AI) In Salesforce
We're uncovering how Salesforce's Einstein Copilot AI assistant benefits sales, marketing, customer service, ecommerce, and administrative teams.
