Each year, Gartner publishes their Magic Quadrant Report, to provide a comprehensive evaluation of Digital Experience Platforms (DXP) based on both their ability to execute and completeness of vision. The report demonstrates the qualifications of each DXP in an evolving marketplace, and helps digital marketers find the right tools to power their customer experience.
In Gartner’s 2022 Magic Quadrant report, Whereoware’s longstanding technology partner, Optimizely (formerly Episerver), is recognized as a Leader for the third consecutive year for Digital Experience Platforms, coming in the top 3 DXP players in the market.
"Being recognized by Gartner as a Leader in digital experience platforms we believe is validation that we continue to outpace the competition and drive business value for our customers through the unique combination of creation and optimization,” said Alex Atzberger, CEO of Optimizely. “We’re thrilled by this placement, while we also remain steadfast on our journey to continuously innovate, expand our services and help marketers unlock their digital potential to deliver unmatched customer experiences.”
Among the 16 vendors featured in the report, Optimizely is recognized for a powerful combination of vision, execution, customer understanding, and marketing. Optimizely maintains a strong reputation for cloud, personalization and content management capabilities.
In the report, Gartner highlights Optimizely's stand-out strengths:
- Customer Journey Capabilities. With a strong product vision, Optimizely has a good understanding of the DXP market. The acquisition of Zaius’ CDP should bring new customer journey mapping capabilities, improved personalization and targeting, and actionable insights to its customers.
- Marketing Effectiveness. Optimizely provides effective messaging and prescriptive guidance that resonates with the aspirations of its target audiences.
- Transparent Pricing. Optimizely’s modular and highly transparent pricing and packaging appeals to both large enterprises and growing midsize organizations.
Download the full 2022 report here: Gartner Magic Quadrant for Digital Experience Platforms.
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