Simplify Your Tech Stack with Salesforce Marketing Cloud
As marketers, we continually seek innovative technology to maintain a competitive advantage, better engage customers, capture critical behavioral data, and simplify tasks. Nonetheless, an excessive number of platforms, channels, and apps can overcomplicate our jobs - especially when platforms fail to integrate.
To effectively manage and strategically use valuable customer data, it is crucial that our CRM software is compatible with other marketing applications.
Say hello to Salesforce Marketing Cloud (SFMC) - the popular marketing automation software enabling marketers to target and track interactions using the powerful data-first marketing capabilities of Salesforce.com (SFDC) CRM, right out of the box.
Salesforce Marketing Cloud’s all-in-one marketing solution streamlines your marketing tools, saves you time and money, and makes you a more productive marketer.
In fact, Marketing Cloud users experienced a 27% decrease in customer acquisition costs and a 31% increase in customer engagement. Any tool that drives growth and maximizes marketing budgets is a win in our book.
We're turning the spotlight on Salesforce Marketing Cloud to share the platform’s impressive all-in-one capabilities and powerful advantages of its data integration to help users maximize and improve their marketing efforts.
- What is Salesforce Marketing Cloud?
- Who uses Salesforce Marketing Cloud?
- What can you do with Salesforce Marketing Cloud?
- Why choose Salesforce Marketing Cloud over other platforms?
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a cutting-edge marketing automation platform designed to help businesses of all sizes efficiently manage customer relationships and create customized digital marketing campaigns across multiple channels and devices.
With its advanced features, this platform empowers businesses to deliver targeted messages to the right audience at the right time.
Who uses Salesforce Marketing Cloud?
Salesforce Marketing Cloud is an ideal solution for businesses that are already part of the extensive Salesforce ecosystem, with Salesforce CRM being widely adopted by over 100,000 businesses across diverse industries.
By being under the same brand and umbrella, SFMC offers seamless integration and synergy with Salesforce Cloud, making it a powerful tool for businesses looking to leverage the full potential of Salesforce's suite of products.
One of the major benefits of SFMC is its accessibility. Any member of an organization, from managers, to marketers, and sales teams can use its capabilities to achieve different goals.
SFMC provides improved time management, increased organization, and enhanced efficiency involved, facilitating seamless collaboration and better outcomes for all users.
What can you do with Salesforce Marketing Cloud?
The SFMC digital solution is driven by a data-first marketing approach.
Customer data is collected, analyzed, and used to inform decisions related to customer targeting, messaging, and channel selection – ensuring each customer receives tailored experiences catered to their specific preferences and needs.
Let’s take a deeper look into the platform’s capabilities:
Customer Data Collection – Data Cloud
The greater the data the more you learn about a customer, making it easier to create marketing campaigns that strike a chord.
Salesforce Marketing Cloud’s real-time data sharing tool Data Cloud synchronizes data from many different Salesforce sources (like commerce, sales, service and other clouds) into a single, unified customer profile that’s actionable for your business.
Data sharing is one reason many companies choose Salesforce to power their MarTech stack and implement various clouds to solve niche challenges.
In the example below, Email Studio streamlines the audience segmentation process by providing an intuitive drag-and-drop interface that automatically populates with data from various sources.
Customer Engagement and Omni Channel Campaigns
By engaging customers through omni channel campaigns and encouraging repeat business, businesses can strengthen customer relationships.
SFMC integrates all the major digital channels from email, mobile, web, and advertising, enabling teams to unify data and technology, resulting in enhanced digital customer experiences across all channels.
The SFMC email marketing automation application, Email Studio, allows users to easily create, send, and track targeted marketing emails by pulling in data and content from across the platform.
Email Studio is designed with ease of use in mind. Users with varying levels of coding experience (from novice to expert) can create modern and effective emails with efficiency.
Useful Email Studio Feature: To test and optimize campaigns, use A/B testing to experiment with different campaign elements, such as subject lines, email content, CTAs, and send dates and times to determine what works best for your audience. Use the data to optimize your campaigns for maximum performance.
Salesforce Marketing Cloud Mobile Studio
Mobile Studio is a mobile marketing tool that allows you to create and manage time-sensitive mobile campaigns, such as:
- Push notifications
- Group messaging
With Mobile Studio, create customized messages, send targeted campaigns, and track mobile performance metrics, such as open rates, click-through rates, and conversions.
Salesforce Marketing Cloud Advertising
Previously called Advertising Studio, Marketing Cloud Advertising, allows you to create and manage targeted advertising campaigns across multiple channels, such as social media and display advertising.
With Advertising, create customized audiences, target specific demographics, remarket, or reconnect with your audience and track advertising performance.
With CloudPages, users build custom landing pages and microsites to drive traffic to - from their email, mobile, and advertising campaigns.
CloudPages can be customized and optimized with targeted marketing content, also known as Personalization (covered in more detail below), which is made possible by the use of integrated data extensions.
Psst…Need a more robust website experience? Read our Guide on Salesforce Experience Cloud and see how we help optimize and personalize clients' websites with their customers’ needs in mind.
Personalization & Automation
Watch conversions soar when each customer is treated as a unique individual in real-time.
Personalization customers report a 20% increase in email open rates.
Salesforce Marketing Cloud Personalization
The Marketing Cloud Personalization tool enables marketers to enhance any web and email experience by personalizing campaigns with optimized content, based on customer data, past purchase history, browsing behavior, demographics, and more.
Combining the no-code UI in CloudPages with Content Builder, marketers effortlessly create personalized webpages through a drag-and-drop interface.
Improve performance by using AI machine learning to continually A/B test content blocks. For instance, a business could create a campaign webpage with an optimized content block displaying a personalized product offer, or relevant product recommendations based on customer browsing history.
Salesforce Journey Builder
Taking it a step further, SFMC uses technology to automate marketing tasks for web users in real time.
Journey Builder, a visual mapping solution, enables the creation of multi-path journeys that are customized to each user's interests, behavior, and needs.
For instance, building an automated drip campaign sends a sequence of tailored emails to a customer who has abandoned a shopping cart or subscribed to a newsletter.
By automating the nurture experience, marketers effectively communicate with customers at the optimal time with the most relevant message, all without the need for manual intervention. Other popular use cases are: fraud alerts, health reminders, in-store discounts, and more based on customer actions.
Analytics – Salesforce Intelligence Reports
Optimize results, wash, and repeat.
Capturing results is a crucial aspect of improving marketing, enabling marketers to make data-driven decisions by providing actionable insights that can inform future campaigns and enhance overall marketing ROI.
Intelligence Reports offer the ability to measure the performance of email and mobile campaigns and organize journey data into customizable dashboards.
Additionally, integrating email and Google Analytics web data provides a deeper understanding of customer behavior, further enhancing the usefulness of these reports.
Why choose SFMC over other platforms?
The tools within Salesforce Marketing Cloud function cohesively, leveraging data collection, customer engagement tools, personalization, automation, and reporting to produce campaigns that are highly targeted, relevant, and effective in engaging customers and driving business outcomes.
What more could you ask for? We’re sharing additional reasons why you might choose Salesforce Marketing Cloud over other platforms:
- Integration with other Salesforce products: If you're already using other Salesforce products (like Sales Cloud or Service Cloud), Marketing Cloud seamlessly integrates, providing a unified view of your customer data.
- Scalability: Marketing Cloud is highly scalable and can handle large volumes of data and marketing activities, making it suitable for businesses of all sizes.
- Enterprise Leader: Salesforce constantly evolving and updating its features and functionality to provide a better user experience. See for yourself how Salesforce Marketing Cloud delivered 299% ROI.
Get Smart with Salesforce Marketing Cloud
Salesforce Marketing Cloud offers an impressive set of marketing tools and capabilities, delivering more effective marketing campaigns to build stronger, more loyal customer relationships.
So, you have the Maserati of Marketing, do you know how to drive it? We provide custom salesforce solutions for all types of businesses and needs.
Let's Talk About How to Elevate Your Salesforce Strategy
Let's Talk About How to Elevate Your Salesforce Strategy
WOW Women in Technology: Meet Kelly
Whereoware is proud to employ a majority of women in tech. Get the scoop on our Senior Director of Ongoing Services, Kelly King.
Strategy and Optimization
Google Page Experience: A Comprehensive Guide
What does Google's Page Experience update mean for marketers? Learn how to optimize your Core Web Vitals and prioritize meaningful Content.
Strategy and Optimization
Marketing and Media
6 Steps to Local SEO Success
Get 6 ways to improve local SEO by optimizing your website and Google My Business listing for local search intent.