Behind the glasses – Alyson

Each month, we’ll go behind the glasses with one of our fab employees here at Whereoware. For May, we get to know Alyson, our Internal Online Marketing Manager, a little better.

Alyson Hunter Whereoware Internal Online Marketing ManagerWHO:

What’s your name? Alyson Hunter
Job title: Internal Online Marketing Manager

BACKGROUND:

Favorite food: It’s a toss-up between Thai food + sushi (addicted to spicy tuna)
If there were a movie of my life, I’d be played by: Allison Hannigan from How I Met Your Mother.
One item you would bring with you to a desert island and why: Books – entertainment + fire source. I’m pale + high maintenance, so my chances of survival are low regardless.
In a zombie apocalypse, my weapon of choice would be: An underground bunker (stockpiled with food, water, wine, books, my husband + pets, and artillery, just in case.)

NERD QUIZ:

Facebook or Twitter: Facebook for keeping up with friends + family. Twitter for keeping up with industry trends and whichever current event/scandal has the Tweeters freaking out.
iOS or Android: Android
‘Nerd’ or ‘Geek’: Nerd
Star Wars or Star Trek? I haven’t seen either, actually.

What’s the best part about working at Whereoware?

As an Internal Marketer at Whereoware, I get to do what I love (write) all day on topics that I’m interested in. I make sure the talented people, quirky culture, + serious achievements that make up Whereoware are represented + shared. My coworkers are so smart + passionate about elevating status quo marketing tactics, and it’s inspiring to share their successes (and occasionally, awesome failures). Whereoware embraces logically and carefully pushing the limits, and it empowers all of our teams to do truly cool and inventive things for our clients. I am happy to be a part of it. I’m also behind the camera taking all of our social event pics, so if you’ve ever checked out our Facebook or Twitter pics, you probably have no idea I work here.

Get Our Responsive Design Email Cheat Sheet

Are you keeping up with your growing mobile customer base? According to The Radicati Group, 78% of emails will be opened on mobile devices by 2017.

You only get one chance to impress these mobile customers! Responsive email design can help you deliver a fantastic email experience from every device.

Get our Responsive Email Design Cheat Sheet to use as you code your next email. If you’re still having trouble, don’t hesitate to reach out to us.

 

Can’t wait to see you at IBM Amplify 2015!

 

Reserve your spot to  speak to one of our mobile email experts at Booth 604. We’ll show you how to optimize one of your emails on the spot!

You’ll also want to pick up a pair  of our ultra fashionable geek chic glasses  + share a twitter pic, for the chance to win a $50 gift card.

(Read about how to respond to Mobilegeddon. Contact us if you’re still stressing out.)

Don’t miss our IBM Amplify sessions!

We’re speaking at four sessions at Amplify. We hope you sit in, + we’d love to chat with you before or after.

Tuesday, May 12

Mobile Sales App Integrated with IBM Silverpop + Mobile Customer Engagement Increases Efficiency 
See how the IBM Beacon Award-winning, Spotlight Sales App increases Evergreen Enterprises’ sales and improves sales rep oversight.
2:45 to 3:45 p.m. Room 31A.

Wednesday, May 13

From Onboarding to Post Purchase: Strengthening the Customer Experience
Learn how an automated onboarding solution helped Pitney Bowes decrease post-purchase customer service and streamline customer communications.
11:30 a.m. to 12:30 p.m. Room 33B.

Optimizing your mobile customer journey
Savvy marketers optimize the entire user journey regardless of the channel. Create mobile-friendly email capture, responsive emails and landing pages, and even mobile and web push notifications.
1:45 to 2:45 p.m. Room 23C.

Mobile Email: Scalable vs. Responsive Design —the How, the When, and the Where
Learn how Plow & Hearth decided to plunge into mobile email design and which technique—responsive vs. scalable—was the right choice.
3:15 to 4:15 p.m. Room 31A

Web tip – Respond to Mobilegeddon with responsive design

Is Google’s mobilegeddon stressing you out? Are you one of the many brands scrambling to optimize their website for mobile users today, the day Google’s search update went into effect?

Today, we’ll demonstrate why responsive design is the best choice for your website to respond (get it?) to Google’s search update.

What’s all the fuss about?

Google is boosting the ranking of mobile-friendly sites on mobile search results starting today (April 21). Ignore the doomsayers asking whether your site will survive this update. We promise it will, but if your site isn’t mobile optimized, you’ll start seeing your traffic drop.

We broke down how Google’s change will affect your organic traffic last month, but to simplify: Google wants to deliver the best possible search results to every searcher and almost everyone is searching Google from their smartphones at one time or another. (According to GlobalWebIndex, 80% of online adults own a smartphone (50% own a tablet) and spend 1.85 hours a day online from their mobile devices.)

If someone is searching for a new blender, Google intends to deliver the best blender vendors and blender reviews available. That means relevant information, and yes, an optimized user experience on the site.

If Google has to pick between a blender vendor with a site optimized for easy shopping from a smartphone, or a site where the searcher has to pinch to zoom to see blender options, squint to see the text, and struggle to click the Buy Now button, Google is serving up the optimized site – starting today.

The non-mobile-optimized website can still be found on Google, of course, but it will be lower in rankings than the mobile-friendly vendor, and lose traffic as a result.

Responsive design is the best response to Mobilegeddon

Responsive design is a mobile-friendly design technique that serves the same code on the same URL regardless of device (desktop, tablet, mobile), but renders the display differently based on the screen size. Responsive design ensures that a website visitor receives a fantastic user experience, whether they are on a smartphone, tablet or desktop, like so:

Currey-Co-Responsive-Design-Example

Responsive is a set of choices a developer makes to ensure the site is easy to interact with from all devices. A simple design that isn’t cluttered or content heavy, and won’t take a decade to load on a cell phone is a safe start. Navigation is often streamlined to make finding information easier and imagery and icons can also guide the visitor to pertinent content without forcing them to scroll a lot.

There are other design techniques (dynamic serving and separate URLs are two approaches), but responsive design is Google’s recommended design pattern. We recommend responsive to our own clients because it’s easier to maintain (updating one site vs. two), and you get all the mobile-friendly enhanced usability. See how it’s just as easy to input contact information and sign up for our client Mud Pie’s emails from both the desktop and phone.

MudPie-Responsive-Design-Example

Takeaways

Google’s search update wasn’t a haphazard decision to decrease your organic traffic. Mobile is simply a channel embraced by everyday users. It’s a good thing. Every time someone searches for your site, regardless of the device they use, is an opportunity for you to capture their attention. Google is making it easier for brands to capture the attention of their mobile audience.

If you want to maintain optimal levels of search traffic, than you need a mobile-friendly website. We build mobile-friendly and responsive websites and emails for tons of clients. Reach out if we can help you map out your mobile strategy. We also write about both topics regularly, so we’ll keep you up to date.

Spotlight tip – Helpful iPad tricks

Desktop Mobile Tablet Omni ChanneliPads are now as ubiquitous in everyday life as our phones, but there’s one drawback to leaning on these mobile tools. Every once in a while, our iPads don’t work as we expect, filling us with a red rage.

Today, we’ll go over tips to keep your iPad humming, and how to get better support when it’s not. (Hint – smashing it on the ground is NOT advised.)

iPad Battery Low?

Screen brightness
Do you feel like someone’s been shining a flashlight into your eyes after looking at your iPad all day? Tone down the brightness by swiping up from the bottom of your screen to access your Quick Actions menu. Slide your brightness to 50% or less, and you’ll notice a significant battery life increase and a decrease in your burning retinas!

Auto lock settings
Do you ever look down and realize your iPad’s screen is on, even though you haven’t touched it in ages? Change your Auto Lock settings to a shorter time period, and you’ll see an increase in battery life. Go to your iPad’s Settings app > General > Auto Lock. We suggest setting your Auto Lock settings to 2 or 5 minutes to maximize battery life.

Airplane mode
Are you in a different location than normal, and your iPad says “searching” where it usually says AT&T, Verizon, etc.? Set your iPad to Airplane mode to keep it from searching for a signal all day. Swipe up from the bottom of your screen to open your Quick Actions menu and touch the Airplane icon toggle to ON.

Secret Tip: If you put your iPad on Airplane mode when charging, it charges twice as fast!

Is your iPad App Acting Up?

Sometimes, we all need a fresh, clean start to our day! Restarting the app simulates the first time you installed it (without losing any data).

STEP 1:
Double tap the Home button to view all applications currently running

STEP 2:
Restarting your iPad apps

STEP 3:
Reopen the app

Still Having Issues? Try Restarting The iPad

Remember powering down the old desktop computers? Of course not, none of us are old enough to remember those days!

STEP 1:
Press and hold down both the Home and Lock buttons on your iPad for approximately seven (7) seconds until the screen turns black

STEP 2:
After about 30 seconds, hold down the Lock button until the Apple logo appears

Still no luck? Send a picture to support

It won’t immediately solve your problem, but it beats sending a 1,000 word document to your support team.

STEP 1:
Hold the Home Button and Power Button simultaneously for 3 seconds until the screen shutters like a camera lens.

STEP 2:
Go to your iPad’s Photos

STEP 3:
Tap “Select” in the upper right corner in Your Photos

STEP 4:  (See graphic below)
Select your photos to send. A checkmark appears in the thumbnail’s bottom corner

STEP 5:
Select the share icon

STEP 6:
Tap the email icon and enter the support email address to send the photos.

Share photos with support

Back up your iPad!

Through your Apple iCloud account, you can automatically backup your iPad’s content. If your iPad stops working, you can restore all of your content on a replacement iPad!

STEP 1:
Go to the iPad’s Settings App > iCloud > Backup
If you’re using iOS 7 or earlier, tap Settings > iCloud > Storage & Backup

STEP 2:
Make sure iCloud Backup is ON

iCloud Backup

 

These iPad tips may seem simple, but when the red rage overcomes us, we often lose our minds. Instead of destroying your favorite mobile tool, take a deep breath, and follow our tips. You’ll increase your iPad’s battery life, save yourself from losing important files, and rest assured that you’re not picking pieces of your shattered iPad up off the ground.

Whereoware changes name to Where-O-Wowza!

April Fool’s!

Happy April 1st! (The one day each year where you approach loved ones with caution, are wary wandering the Internet + definitely don’t trust anything you read on Facebook.)

We’ve received some hilarious April Fool’s Day emails today + shared a few of our favorites below:

April Fool’s Day emails we love

Birchbox brought us Throwback Thursday a day early, channeling beloved sitcom Save By the Bell. We loved the huge cell phone, mix tape, and liberal use of the word “rad.” The offer seems legit when users click through to the Featured Box page, but the CTA – Is this real? is quickly replaced with a heartbreaking call out box (the jig is up).

Birchbox email and landing page April Fools

Continue reading Whereoware changes name to Where-O-Wowza!

Webinar Recap – The Store Of The Future

Did you sit in on yesterday’s webinar, Connecting Devices and Data to Create the Store of the Future? The webinar covered personalization and technology in retail and had us totally geeking out. A round of applause for the host, Alicia Fiorletta of Retail TouchPoints, and the awesome speakers:

Webinar-recap-panelists

How often do you sit in on a webinar that talks about delivering a tailored customer experience, while showing off super cool technologies like RFID, augmented reality, robots (I mean, ROBOTS)?

Check out just a few of the sci-fi-ish technologies that ambitious retailers are adding into their brick and mortar stores to bridge the gap between the digital and in-store experience:

The New StoreThe webinar covered a ton of information, but we summarized a few of our favorite points for you.

Digital isn’t killing retail

The speakers agree that digital isn’t replacing retail. In fact, 94% of total retail sales are still generated at brick and mortar stores (eMarketer). Consumers visit retail stores because they’re seeking a comfortable, familiar, sensory experience. They want to touch and see your products and get feedback from your sales reps. Smart retailers are using digital to enhance and augment the retail experience, not replace it.

Continue reading Webinar Recap – The Store Of The Future

Web tip – omni channel marketing increases revenue

Whereoware-Currey-Case-Study-The-Main-EventEach year, wholesale manufacturer of distinctive lighting and home furnishings Currey & Company discounts inventory at their very successful The Main Event sale. Their challenge is to consistently raise the bar to top the previous year’s success.

Currey teamed with digital agency Whereoware to develop an omni channel marketing strategy: showcasing the sale prominently on their website; leveraging customer data to segment, target, and personalize a series of email campaigns; and developing a sale-specific digital catalog in their mobile application, the Spotlight Sales iPad app.

The result? Compared to the previous successful year, Currey increased revenue 22%.

Get the case study to see how an omni channel marketing approach took Currey’s annual sale to the next level!

 

Email tip – Animated GIFs we love!

We strive to design and build imaginative emails that capture our audience’s attention and excite them into clicking. Of course, consistently tapping our creative juices for fresh ideas becomes difficult the more emails we send. Sometimes, you’ve got to shake things up to stand out. Animated GIFs are just one way to add a little something extra to your emails. (Our logo’s even cooler when it dances, don’t you think?)
Whereoware Design Development and Marketing

What is a GIF?

A GIF (Graphics Interchange Format) is an image format that can be animated to display a series of images in quick secession. Just like the flipbooks you made in kindergarten, the quick shuffling through images gives the illusion of motion. Consumers are used to receiving predominantly static emails, so even a flicker of motion works wonders at grabbing attention. Check out some of our favorite GIF inspiration!

GIF Inspiration

Kate Spade demonstrates how a subtle animation truly enhances the email experience.

Kate-Spade-GIFs

Click here to see the full email.

This GIF from ModCloth does more than catch your eye. It helps you visualize how versatile ModCloth’s products are when worn together, setting the groundwork for an upsell.

Continue reading Email tip – Animated GIFs we love!

Behind the Glasses – Shauna

Behind-the-Glasses-ShawnaEach month, we’ll go behind the glasses with one of our fab employees here at Whereoware. For March, we get to know Shauna, our Online Marketing Manager, a little better.

WHO:

What’s your name? Shauna Plesmid
Job title: Online Marketing Manager

BACKGROUND:

Favorite food: Anything involving avocados
If there were a movie of my life, I’d be played by: Zooey Deschanel
One item you would bring with you to a desert island and why: Ideally, I’d be stuck on a desert island with an abundance of avocado trees, because then I’d be SET. Otherwise… I’ll go the practical route and say my Camelbak water bottle. It goes with me everywhere.
My earliest memory: Riding ponies at my 3rd birthday – good times, thanks Mom & Dad!

NERD QUIZ:

Facebook or Twitter: #twitter
iOS or Android: iOS (Apple’s native email client supports responsive emails, whereas Android’s native app doesn’t fully support responsive, depending on the specific device… breaks my heart).
‘Nerd’ or ‘Geek’: Geek
Star Wars or Star Trek? Star Trek: Enterprise for best series, but Captain Piccard from The Next Generation…True fan here. #LLAP

What’s the best part about working at Whereoware?

Aside from the challenging work and great clients/colleagues I work with?  I value working in an environment that encourages pushing the standards and breaking boundaries. Our senior staff’s management style fosters growth and learning, enabling our Marketing department to come up with really cool, never-before-seen marketing campaigns. We constantly test and try new approaches to drive innovation in our field. It’s great to look back and see all the success we’ve had (from a client standpoint) and accomplishments we’ve made in digital and email marketing. Proud to be part of such a bright team!