Every year, Americans spend almost $60 billion during Black Friday alone. With an influx of sales, promotions, special deals, and exclusive offers, how do you stand out? It’s all about catering to consumers’ needs.
Bill Haskitt, partner and head of Whereoware’s client marketing group, recently wrote an article for IBM on his three email tips to cash in on this year’s holiday shopping trends. Based on IBM’s 2014 Predictions report, he found that consumers are increasingly mobile shoppers motivated by personalized and relevant interactions with brands online and in-store. We know visuals help get the creative juices flowing, so we’re building off Bill’s blog post with examples of really awesome holiday emails that follow this year’s holiday trends.
Your consumers have gone mobile!
This year, more than half of all online sales will originate from a mobile device. You wouldn’t have your store front under construction and your inventory a mess, so don’t turn off customers with a terrible mobile experience. Make sure your mobile shopping platform is friendly, easy to use, and engaging.
A mobile-friendly email means your reader finds it just as easy to click through on their mobile devices as they do on their PC. 75% of emails are deleted if they can’t be read on a smartphone, so these emails have a big impact on your conversion rate.
Here, Williams-Sonoma has a great holiday offer – ‘gift of the day for 25 days’. This simple email is not only mobile-friendly, but by including the address of their closest brick and mortar store, it also hits our other two trends – personalizing and tying online and offline shopping together.
Not only do you want to capture your reader’s attention with a great email, you want their entire mobile shopping experience to be enjoyable. Take the Pottery Barn example below. They are having a holiday sale (par for the course), but their email design and shopping experience are on point.