Skeeter Boats CRM Program Powers Growth and Acquisition

The CRM Onboarding program uses personalization and automation to deepen Skeeter's relationship with boat owners.

Skeeter Boats CRM Program Powers Growth and Acquisition

The CRM Onboarding program uses personalization and automation to deepen Skeeter's relationship with boat owners.

Check Out Our Results

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Who

For over 70 years, Skeeter Boats has set the standard, raised the bar, and drove noteworthy innovation as the leader in the world of performance fishing boats.

Agency services
CRM Onboarding
Marketing Automation
Data Maximization
Persona Development
Challenge

Skeeter Boats needed a strong digital marketing foundation to create opportunities to engage new customers, increase brand loyalty, and drive repeat purchases and sales growth.

Solutions

Whereoware set up a core digital marketing infrastructure to support Skeeter Boats’ future marketing efforts, including:

  • A CRM database and marketing automation tool refresh to support customer outreach
  • New Master Email Template to expedite mobile-optimized email builds and content flexibility
  • New Personas to target customers with relevant content  
  • Automated email nurture programs to drive continuous brand engagement

With Skeeter Boats’ marketing infrastructure in place, Whereoware developed an automated CRM Onboarding program.

The personalized post-purchase emails target boat owners with Welcome, Resources, and Lifestyle content to strengthen Skeeter Boats’ relationships with current customers, improve their brand experience, and drive repeat purchases.

To date, the program has a 92% completion rate.

Results
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Let's get started!

We'll help you bridge the gap between your business goals and your customers’ goals to acquire, retain, and <blue-underline-small>maximize every customer.<blue-underline-small>

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Now we can add value to our customers’ experience.

"Onboarding new customers to the Skeeter lifestyle and brand is what this new campaign is all about and it’s more important than ever right now. Now that we have all our data centralized, we can add value to our customers’ experience with our boats, while building a strong community around the Skeeter brand. What we’ve announced today is the first step in a multi-phase customer experience project.”

Joanne Obryant

Skeeter’s Marketing Manager