Skeeter Boats CRM Program Powers Growth and Acquisition
The CRM Onboarding program uses personalization and automation to deepen Skeeter's relationship with boat owners.
Check Out Our Results
For over 70 years, Skeeter Boats has set the standard, raised the bar, and drove noteworthy innovation as the leader in the world of performance fishing boats.
Skeeter Boats needed a strong digital marketing foundation to create opportunities to engage new customers, increase brand loyalty, and drive repeat purchases and sales growth.
Whereoware set up a core digital marketing infrastructure to support Skeeter Boats’ future marketing efforts, including:
- A CRM database and marketing automation tool refresh to support customer outreach
- New Master Email Template to expedite mobile-optimized email builds and content flexibility
- New Personas to target customers with relevant content
- Automated email nurture programs to drive continuous brand engagement
With Skeeter Boats’ marketing infrastructure in place, Whereoware developed an automated CRM Onboarding program.
The personalized post-purchase emails target boat owners with Welcome, Resources, and Lifestyle content to strengthen Skeeter Boats’ relationships with current customers, improve their brand experience, and drive repeat purchases.
To date, the program has a 92% completion rate.