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Creative Co-Op is a global leader in wholesale home accessories and lifestyle products.
Creative Co-Op aimed to elevate customers’ online experience across its three brands (Creative Co-Op, Illume, and Bloomingville).
Creative Co-Op teamed with long-term digital agency partner Whereoware to build three highly integrated multi-sites for their brands Creative Co-Op, Illume, and Bloomingville on the sophisticated digital experience platform Optimizely Digital Experience Platform.
Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience.
Data is shared across the multi-sites to improve artificial intelligence (AI) algorithms and personalized experiences:
- User activity data is shared for a more holistic view of the customer journey
- Optimizely Product Recommendations combines offline and online activity data to serve users more relevant product recommendations
- Optimizely Search and Navigation delivers personalized and shoppable search results.
The multi-site experience brings together all three audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.