Creative Co-Op Reimagines a Four Brands in One Website Experience
Multi-Sites increase referral revenue 33000% in first month; win Outstanding Website at the 2022 WebAwards, Innovative B2B Multi-Site at the dotCOMM Awards 2022, and a Platinum Medal at Marcom 2022 Awards.
![](https://cdn.prod.website-files.com/61c2136c2d5b501c75d93591/643db3f62d8d0e93787e7482_CreativeCoOp_hero.png)
Creative Co-Op Reimagines a Four Brands in One Website Experience
The award-winning multi-sites increase referral revenue 33000% in first month.
Check Out Our Results
Who
Creative Co-Op is a global leader in wholesale home accessories and lifestyle products.
Creative Co-Op aimed to elevate customers’ online experience across its four brands (Creative Co-Op, Illume, Bloomingville, and newest Finch + Fennel).
![holiday decor from Creative Co-Op](https://cdn.prod.website-files.com/61c2136c2d5b501c75d93591/61c341a1a6055aa411590e82_Creative%20Co-Op_2019_Seasonal_015-min.jpg)
Creative Co-Op teamed with long-term digital agency partner Whereoware to build four highly integrated multi-sites for their brands Creative Co-Op, Illume, Bloomingville, and Finch + Fennel on the sophisticated digital experience platform Optimizely Digital Experience Platform.
Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience.
Data is shared across the multi-sites to improve artificial intelligence (AI) algorithms and personalized experiences:
- User activity data is shared for a more holistic view of the customer journey
- Optimizely Product Recommendations combines offline and online activity data to serve users more relevant product recommendations
- Optimizely Search and Navigation delivers personalized and shoppable search results.
![Decorative bench from Creative Co-Op](https://cdn.prod.website-files.com/61c2136c2d5b501c75d93591/61d4aa4ff584e28312c54b08_CCO-Solutions2.jpeg)
UX/CX Enhancements Include:
- Optimized customer registration process to decrease friction and expedite approvals, enabling retailers to buy faster
- Persona-driven personalization
- Custom dashboards to access orders, pay invoices, view freight and business updates
- Robust Resource Library compiling content from catalogues, videos, blog posts, and press releases to provide retailers with inspiration and information
The multi-site experience brings together all four audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.