Creative Co-Op Releases Three Brand Websites at Once

Multi-Sites Increase Referral Revenue 33000% in first month.

Creative Co-Op Releases Three Brand Websites at Once

Multi-Sites Increase Referral Revenue 33000% in first month.

Check Out Our Results

+33,000%
Revenue from Referral Traffic
+40%
Time-on-page

Who

Creative Co-Op is a global leader in wholesale home accessories and lifestyle products.

Agency services
Digital Strategy
Website Development
Creative Design
User Experience (UX)
Marketing Automation
Data Maximization
Challenge

Creative Co-Op aimed to elevate customers’ online experience across its three brands (Creative Co-Op, Illume, and Bloomingville).

Solutions

Creative Co-Op teamed with long-term digital agency partner Whereoware to build three highly integrated multi-sites for their brands Creative Co-Op, Illume, and Bloomingville on the sophisticated digital experience platform Optimizely DXP.

Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience.

Data is shared across the multi-sites to improve artificial intelligence (AI) algorithms and personalized experiences:

  • User activity data is shared for a more holistic view of the customer journey
  • Optimizely Web Product Recommendations combines offline and online activity data to serve users more relevant product recommendations
  • Optimizely Search and Navigation delivers personalized and shoppable search results.  

UX/CX Enhancements Include:

  • Optimized customer registration process to decrease friction and expedite approvals, enabling retailers to buy faster
  • Persona-driven personalization
  • Custom dashboards to access orders, pay invoices, view freight and business updates
  • Robust Resource Library compiling content from catalogues, videos, blog posts, and press releases to provide retailers with inspiration and information

Website migration and AI Tools

Migrating to the optimizely Digital Experience Platform (DXP) accelerates e-commerce growth with:

Elevated digital creation, experimentation, and optimization capabilities

Content and media management

Extensive scalability

Strident security

Optimizely’s suite of AI solutions deliver a more personal and relevant browsing experience

  • Simplify the customer experience
  • Guide product discovery
  • Motivate action
Results
+33,000%
Revenue from Referral Traffic
+40%
Time-on-page

The multi-site experience brings together all three audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.

Let's get started!

We'll help you bridge the gap between your business goals and your customers’ goals to acquire, retain, and <blue-underline-small>maximize every customer.<blue-underline-small>

+33,000%

Revenue from Referral Traffic

+40%

Time-on-page

+33,000%

Revenue from Referral Traffic

+40%

Time-on-page

+33,000%

Revenue from Referral Traffic

+40%

Time-on-page

+33,000%

Revenue from Referral Traffic

+40%

Time-on-page

We could not be happier!

"Whereoware’s deep skillset, technical experience, and tireless dedication made our website launch a success. They take great pride in their work and it showed from start to finish. Rave reviews and excitement have been pouring in from our customers and sales teams. We could not be happier!”

Adam Schrier

Creative Co-Op President
Smart digital strategy coupled with Optimizely AI.

“Smart digital strategy coupled with Optimizely AI helps retailers and reps more efficiently navigate the high volume of SKUs to reveal the best products for their customers, ultimately deepening their relationship with Creative Co-Op and its brands. We’re laser-focused on making our clients’ customers happy through an easy and enjoyable online experience, which in turn, drives customer acquisition, retention, and maximization goals.”

Joe Harris

Whereoware Chief Revenue Officer