Boosting Brand Engagement for Mental Health Awareness Month
With an innovative digital strategy and creative effort, we amplified the conversation around Mental Health Awareness Month in association with the esteemed McKnight Brain Research Foundation, increasing email signups 400+%.
Check Out Our Results
Founded in 1999, the McKnight Brain Research Foundation is the nation’s only private foundation dedicated exclusively to discovering the mysteries of the aging brain.
By supporting research and investigation, MBRF works to better understand and alleviate the effects of age-related cognitive decline and memory loss.
The McKnight Brain Research Foundation was challenged to build engagement and amplify conversations around Mental Health Awareness Month within the saturated health landscape.
An Integrated Digital Strategy
Through comprehensive market research, strategic planning, and creative execution, we embarked on a mission to reshape the MBRF's approach to mental health awareness.
Our strategy was to:
• Educate and engage the public about aging cognitive health
• Build connections with new participants and inspire action within the community
• Establish a strong brand association between McKnight and the larger mental healthcare community
With these goals in mind, we encouraged the organization to adopt a user-centered design strategy to better connect with and engage their audience.
We then developed a comprehensive digital roadmap to guide McKnight's campaign activities.