Sell More with Optimizely Web Product Recommendations
Mar 11, 2021
Originally published in
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Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it's essential that brands engage existing and potential customers with hyper-relevant personalized experiences.
One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.
Today, we're digging in on how Optimizely (formerly Episerver) Web Product Recommendations helps enhance product discovery and increase cart value with smart product recommendations.
Optimizely Web Product Recommendations is one of many tools in Optimizely's robust digital experience offering.
Web Product Recommendations easily integrates with your website CMS to deliver targeted, data-driven product recommendations, encouraging visitors to convert and buy more.
With a powerful combination of machine learning algorithms and artificial intelligence (AI) capabilities, Web Product Recommendations captures behavioral and action-based data to learn and predict which product offerings are most valuable to achieve a unique, highly-individualized shopping experience.
How Do Web Product Recommendations Work?
Optimizely Web Product Recommendations works to better understand every customer by analyzing visitor actions, website behavior, customer profiles, order history, and identify similar customer journeys to autonomously generate rich product recommendations.
For example, Web Product Recommendations captures actions such as pages visited, clicks, items added to cart, abandoned orders, and more.
The intuitive and easy-to-use personalization solution focuses on three key elements:
The Who: Better understanding your customers and visitors by capturing and analyzing an array of insightful behavioral data to enrich their experience on an individual level, rather than a segmented level
The What: Maximizing your product catalog deed, with real-time updates, to provide and display targeted, in-stock offerings
The Where: Analyzing factors such as time of day, the customer's place in the buying journey, and the ideal channel to deliver the right recommendations to the right people, at the right time
As a result, Web Product Recommendations suggested products encompass data points across the customer journey and display the most compelling product for every visitor.
This helps a visitor discover the right items and explore deeper into your product offering, making them more likely to have a happy, seamless experience and, ultimately, convert.
Optimizely Web Product Recommendations Perks
Salesforce reported that product recommendations drive an astounding 26% of revenue, so adding personalized product recommendations is a no-brainer.
But Web Product Recommendations doesn't stop with intelligent product recommendations. The tool allows you to layer on personalization at every touchpoint throughout the customer journey, from start to finish.
Use Optimizely Web Product Recommendations to display similar items to complimentary customers' carts, showcase seasonal or newly discounted products, or highlight products recently browsed or previously purchased. Choose from the Web Product Recommendations' repository of algorithms to do it all!
Go above and beyond to serve your customers using Optimizely Web Product Recommendations:
Optimize Category Pages: Optimize your product category rankings to display tailored offerings to every customer across your website with behavioral data and merchandising strategies
Personalize Product Emails: Include targeted product recommendations in any email, such as cart abandonment and retargeting emails
Behavioral Triggers: Instantaneously capture on-site behaviors and immediately act on them with automated, personalized emails, like relevant discounts/offers, repurchase messaging, and best-selling product interests to increase conversions
Get Personal with Optimizely Web Product Recommendations
The future of e-commerce is personalization and it's no longer a nice-to-have. Consumers expect a hyper-relevant and easy online experience, tailored to their place in the customer journey.
Optimizely Web Product Recommendations' smart personalization assists you with increasing your customers' average order value (AOV), boosting the number of items purchased per order, and enhancing product discovery, so you can put the right products, promotions, and messaging, in front of the right customer, at the right time.
Need help getting started? Contact us to learn more about how we can assist you with maximizing Web Product Recommendations for earning customer loyalty, generating extra sales, and delivering true 1-to-1 personalization.