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McLean, Va., July 19, 2022 – Danesco, Inc., an enterprising and innovative consumer products business since 1963, announces the release of a new, modern B2B e-commerce website.
Built by Danesco’s long-term digital agency partner Whereoware, the website creates a frictionless e-commerce experience by combining an elevated look and feel, strategic user experience (UX) optimizations, and robust self-service capabilities.
"The Whereoware team was terrific and a pleasure to work with throughout the project. They were patient, accessible, and knowledgeable, guiding us on best practices and solutions to develop a strong online B2B business with our retailers. It’s the beginning of a new era and the continuation of a lasting partnership with Whereoware." – Brigitte Roy, President, Danesco Inc.
Built on the Optimizely B2B Commerce Cloud, the website is replete with B2B self-service features enabling retailers and sales representatives to easily order inventory and discover new products.
Logged-in retailers see MSRP wholesale pricing, promotional pricing, order quantity minimums, and product inventory status. Retailer portals give retailers access to recent orders, wish lists, order history, and invoices, plus a click to-reorder feature expedites repeat purchases.
Sales reps can place an order on their customers’ behalf and build product recommendations based on past purchase history. The access to product inventory (the site is integrated with their ERP system) helps to drive better sales outcomes.
"Danesco’s website empowers buyers and sales reps to browse, research, and buy inventory, while the retailer portal offers self-serve tools to manage their business. Today’s customers expect this modern and efficient online experience and Danesco’s site delivers" – Joe Harris, Chief Revenue Officer, Whereoware
A methodical navigation, intuitive product filters, and a visual search help customers navigate the large volume of SKUs, while product recommendations guide new product discovery. A simple CMS, meanwhile, empowers Danesco to make updates, create promotions, and improve search engine optimization (SEO).
Danesco is a consumer goods distributor specializing in kitchen and housewares products. A leader in the Canadian market, Danesco offers full-service sales, marketing, and distribution to some of the biggest and best brands in the industry. Founded in 1963, Danesco is renowned for its customer service, retail channel management, and impressive portfolio of brands and products.