Optimizely One – Key Benefits + Expert Opinions on this All-In-One Marketing System
Nov 6, 2023
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Hear the POV from our Development, Digital Strategy, and Analytics teams on the Key Benefits of Publishing, Personalizing, Experimenting, Analyzing, and More with Optimizely One.
Optimizely is on a mission to revolutionize how marketers create and optimize personalized digital experiences.
We’ve partnered with Optimizely for more than a decade, and with each passing year, they continue to uplevel their technology offering to better solve marketers’ top priorities – doing more with less, experimenting to improve performance and gain incredible insights, and integrating and personalizing every customer interaction.
At this year’s annual conference Opticon, Optimizely did it again– announcing exciting evolutions to their brand and technology offering.
Meet Optimizely One – Optimizely’s next-generation, all-in-one operating system for marketing.
“What makes Optimizely One an invaluable asset for our Digital Strategists and our clients is its cohesive suite of tools, meticulously designed to enhance our workflow from initial planning stages to comprehensive analysis,” explains Raquel Ploetz, Vice President of Strategic Solutions at Whereoware. “This integrated approach simplifies the entire process of designing, implementing, and analyzing A/B tests and other vital experiments across channels. Additionally, it introduces omni-channel authoring, ensuring that content can be seamlessly used across diverse content types, formats, channels, and platforms.”
Get the 411 on all-things Optimizely One, below.
What is Optimizely One? Key Benefits for Marketers
Optimizely One, the world’s first operating system for marketing, unifies the entire marketing lifecycle.
Optimizely One empowers marketers to plan, execute, personalize, experiment, analyze, validate, and more, all from a single platform - fueled by embedded AI and data for continuous optimization and efficiency.
Plus, unified reporting consolidates performance insights and customer behavior in a single, user-friendly view.
“Our analytics team is excited about how Optimizely One integrates customer and performance insights across technology platforms," says Kristen Scott, Senior Director of Analytics at Whereoware. “The highly composable architecture brings data together across these disparate tools, breaking down data silos, and leading to greater efficiency, data transfer, and reporting.”
Optimizely One Aligns Teams Around a Shared Strategy
Optimizely One improves marketing planning with standardized intake templates to streamline tasks, intelligently route them using pre-defined logic, manage review and approval processes, and centralize requests within a single dashboard to get everyone on the same page.
“Everyone has the opportunity to contribute ideas through a straightforward submission form, gathered in a central location, for the Experimentation or Marketing team to review and incorporate them into the broader experimentation strategy,” Ploetz continues. “This streamlined workflow efficiency reduces internal obstacles, leading to quicker and more effective testing periods.”
Additionally, teams gain:
Visual calendars to align planning across teams, regions, and focus areas.
Strategic briefs to reduce “convenient confusion” (as our CEO loves to say) and make sure all team members are aligned on goals, messaging, and responsibilities.
Campaign workspaces to track progress and stay organized.
By unifying workflows across the marketing lifecycle, teams gain visibility and collaboration to truly take their digital experiences to the next level.
Publish Content-Rich Digital Experiences Start to Finish
Optimizely One is a single system to orchestrate the entire marketing lifecycle.
Marketers can create, collaborate, globalize, and publish cross-channel digital experiences, while testing, personalizing, and analyzing every step of the way.
Gain full control - our favorite Optimizely One capabilities include:
Multi-format editors to create, review, and approve content pieces (across video, landing pages, social ads, and more).
AI content generator to speed up content creation for both copy and imagery.
Digital Asset Management “Brand” portals to maintain content assets in one place.
AI-based tagging using machine learning algorithms to dynamically categorize content to make it easier to discover and share assets.
Globalization capabilities, like language translation across 350+ supported languages and global selling with multi-region sites and 200+ payment gateways.
Drag and Drop, Visual editors, which put OG Episerver/Optimizely on the map. Optimizely One takes this to the next level, making it easy to structure content and experiments, edit in real-time, and create conversion-optimized webforms without coding. This WYSIWYG interface makes it easy for anyone to author and edit content.
Omni channel publishing expedites content deployment across channels; made more powerful by Optimizely Graph (search, query, and distribute content faster).
Meanwhile, every publishing decision is underlaid by data and experimentation to validate approaches and finetune tactics to what works best.
Optimizely One Makes Personalization Easy
Optimizely’s persona-based personalization capabilities were a main driver for our partnership more than 10 years ago – and we’ve since built highly sophisticated personalized digital experiences for clients across retail, wholesale, finance, healthcare, homebuilding, and more, using Optimizely.
Optimizely One offers more than rule-based targeting, to include:
Real-time segments enable you to instantly adjust your audience segments, to take advantage of customers’ changing behavior and needs, using a foundation of data and AI to guide strategic adjustments.
Predictive recommendations help you further personalize the customer experience across content, products, email, and more.
By embedding artificial intelligence and machine learning (AI/ML) throughout the full marketing lifecycle, Optimizely One helps marketers work smarter, faster, and with a whole lot more confidence.
Marketers can analyze all aspects of their customers, content, and campaigns, and get AI insights on how to improve performance. Natural language processing offers content intelligence, suggesting the content topics to resonate most with each unique audience, further personalizing their experience.
Plus, Optimizely One’s robust experimentation solutions truly place the platform in a category of its own.
Optimizely Uplevels Experimentation with Collaboration
Optimizely One removes the complexity of running sophisticated experiments to gain better insights into customer behavior. Marketers use these insights from experiments to make every digital experience more relevant, increasing customer satisfaction, conversions, average order value, and revenue.
The no-code experimentation user interface (UI) empowers marketers to design and deploy powerful, highly-targeted experiments without needing advanced technical skills.
Experiments can be deployed across channels for deep understanding of customers’ behaviors and motivations across the platforms they engage with most.
Plus, Optimizely One doesn’t force marketers into a box - they can run everything from simple A/B tests to advanced multi-arm bandits, and send remaining traffic to the highest winning variation, to capitalize on every experiment and drive more profitable outcomes faster.
Experimentation collaboration, meanwhile, ensures every team member is included in the experimentation process, cultivating a vibrant culture of participation and enthusiasm around innovation and testing. Nothing slips through the cracks, is lost in translation, or slows down from team silos or bottlenecks.
“Integrating Experimentation Collaboration into the Optimizely One unified workflow marks a transformative moment. It moves the experimentation practice to the heart of the business, instead of siloed within a designated “strategy” team.” explains Ploetz. “Plus, it’s so easy to share test results, leading to quicker adaptations and consistent learning across channels. For brands, this means not just faster results, but also more cohesive and innovative solutions, driving forward their marketing efforts with newfound momentum and creativity.”
Optimizely One - Build What You Want; Get What You Need
Optimizely One is a fully composable suite of products, meaning, you can pick and choose the set of technology solutions to meet your team’s needs and advance goals faster.
“Optimizely One gives development teams greater flexibility to build a truly robust and complete solution for every client’s unique context and challenges,” explains Matt Damon, Whereoware’s Director of Engineering and Optimizely Most Valuable Professional (OMVP).
“All their products are interoperable together, and they integrate with external systems and products – meaning, when clients come to us saying they need to connect their favorite tool, it’s no problem. Throw in Opal, Optimizely AI, you get the equivalent of a digital assistant to build digital workflows, generate content and images, you name it. For my development team, we’re particularly excited about how we can leverage Optimizely Graph, plug-and-play integrations, and the Omnichannel tools to build better experiences faster for our customers."
What Are You Waiting For?
Ultimately, Optimizely One brings together a historic selection of capabilities under one roof, helping marketers advance their personalization strategies, improve team collaboration, reduce errors and inefficiency, and learn more from every interaction.
Plus, the fun stuff -
More revenue through better content and personalized commerce experiences
Better measurement and experiment reliability through AI and integrated data
Lowered organizational costs through a single, comprehensive platform
Lowered customer acquisition costs through greater satisfaction and higher conversions
Ready to get started? Contact us to test drive Optimizely One or talk through your current website and marketing challenges. We can free you from last year’s frustrations and build a blueprint of untapped opportunities for a successful 2024.