The Build and Price tool supports Yamaha’s goal of seamlessly integrating digital and offline experiences and driving high quality foot traffic to local Yamaha dealerships. Personalized Build and Price quotes are sent directly to the nearest Yamaha dealer, providing the model, features, and accessories the prospect is seeking, enabling the dealer to proceed with the in-person or remote purchase exactly where the digital experience left off.
The dealer locator uses geographical data to return the dealer location closest to the user and autofills webforms with dealer information, saving users a step and streamlining their experience. Similarly, choosing to Test Drive a product uses geographical data to drive users to the dealer closest to them, while automatically emailing the dealer the users’ information for follow up.
“We built Yamaha’s websites and mobile applications to elevate users’ digital experience, deliver lead generation tools to Yamaha’s dealers, and translate the Yamaha lifestyle online,” said John Schneider, Whereoware Chief Technology Officer. “They’re fully integrated to leverage customer data, personalization, and interactivity, to deliver an amazing and memorable consumer experience on a state-of-the-art delivery platform.”