Yamaha Continues Digital Transformation with New Websites and Mobile Apps
Redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications to further Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.
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Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing, and distribution of Yamaha WaveRunners, and Boats in the United States.
Built on the powerful Optimizely Digital Experience Platform (DXP), the new websites feature:
- Bold design and an elevated user experience (UX) to mimic an e-commerce experience
- Streaming video, animations, and photography to help users see themselves on the water
- Seamless integrations to maximize customer data, personalization, marketing, and interactivity
- Streamlined content to make it easy to compare different models within a series
- Downloadable specs and “Share” feature to email product pages to friends and family
- Lead generation tools and personalized dealer locator to drive dealership traffic and sales