SmartMove Improves SEO with Redesigned Modern Website
The rebranded and redesigned SmartMove website transforms user experience, helping customers seamlessly search for new cable services after moving.
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SmartMove (formally Cablemover.com - founded by the Cable & Telecommunications Association for Marketing (CTAM)) has helped over 1.7 million consumers by distributing the best entertainment and communications services.
Cablemover.com was rebranding to deliver an experience tailored to the modern consumer and better reflect the offerings of their providers, while increasing leads and conversion rates.
Translating user research into a modern, friendly, trusted digital experience
Rebranding - A New Name and Visual Language
Research proved the name “Cablemover” was too limiting and outdated given the array of technologies available to digital consumers. The project began with renaming the website.
The naming process and visual language definition happened in parallel — “SmartMove” became the new name and inspired the visual redesign, with new style tiles representing the new brand.
Designing to Improve SEO Goals
We conducted an intense prototyping phase, starting with wireframes to solidify the navigation, user flows, and page layouts.
We collaborated with the SEO team to ensure the architecture supported SEO goals and then layered in elements from the style tile into the new experience.
The site’s imagery and messaging also supported SEO goals, with a focus on eliciting emotion, and encouraging visitors to take action — building trust is key for online conversions.