Website Redesign, Portal Personalization for VOTE411

Refreshed branding and strategic UX optimizations streamline VOTE411’s user experience making it easier for users to view candidate information, vote, and participate in ongoing forums and discussions.

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Launched by the League of Women Voters Education Fund (LWVEF) in October of 2006, is a "one-stop-shop" for election-related information. VOTE411 is committed to ensuring voters have the information they need to successfully participate in every election, at local, state and federal levels.

Agency Services
User Experience (UX)
Website Design and Development

VOTE411's outdated website was not user-friendly or mobile optimized, and difficult for admins to update.

VOTE411 required a complete redesign, strategic vision, and website migration to improve the experience for millions of users each election season, while simplifying authoring and website updates for volunteers and admins.


Personalized Ballot Information to Educate and Inspire Voters

VOTE411's new website was rebranded, redesigned, mobile-optimized, and migrated from Drupal 7 to the robust Drupal 8 framework.

Users input their addresses into a dynamic and intuitive voting ballot (powered by a custom API) to receive personalized and complete voting information.

The updated ballot experience enables users to: 

  • See what's on their ballot
  • Check voter registration and polling place location
  • Discover upcoming debates and community engagements
  • Interact with others through online debates and forums.
  • Compare candidate information and positions side-by-side
  • Contact candidates with a single click of a button.
  • Easily save and access their personal ballot information.
  • Use custom filters to choose preferred language, group candidates by political party, and more.

Designing Robust User Experiences for Execs, Admins, and Volunteers

A user-friendly admin portal provides a simple interface for volunteers to update ballot information and communicate with candidates and voters.

By replacing the personalized voter ballot iframe with a custom API, VOTE411 executives gain improved analytics on website performance, email campaigns, visitor bounce rates, and usage.

This data provides VOTE411 a more strategic approach to experimentation and optimization of the platform's strategy, ultimately increasing voter registration and interaction with the ballot.


  • Wins Advocacy Standard of Excellence from WebAwards
  • Wins Gold for Website Redesign + Portal Personalization from Davey Awards
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Let's get started!

We'll help you bridge the gap between your business goals and your customers’ goals to acquire, retain, and <blue-underline-small>maximize every customer.<blue-underline-small>

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