Digital Marketing Strategy Increases Revenue 24%
Strategic campaign management and optimization ensure Currey & Company’s integrated digital strategy is continuously improving KPIs and driving consistent, repeatable revenue.
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Digital Marketing Strategy Increases Revenue 24%
Strategic campaign management and optimization ensure Currey & Company’s integrated digital strategy is continuously improving KPIs and driving consistent, repeatable revenue.
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Who
Founded in 1988, Currey & Company is a leading wholesale manufacturer of luxury lighting, fashionable home furnishings, and exclusive garden furniture and accessories.
Execute integrated, multi channel campaign strategy to nurture and acquire customers.
Currey & Company drives engagement, traffic, and revenue on their B2B e-commerce website (built by Whereoware) through integrated marketing - combining email in Salesforce Marketing Cloud, pay-per-click advertising, search engine optimization (SEO), and social advertising.
This holistic digital strategy increased website revenue 24% year-over-year in 2020.
To improve webpage rankings in popular search engines, Whereoware collaborates with Currey & Company’s internal team to perform:
- On-page content optimization
- Technical SEO
- Keyword performance analysis.
Email marketing, pay-per-click, and paid social advertising across popular social networks help Currey & Company to:
- Acquire and nurture customers
- Drive website traffic and logins
- Increase average order value
- Capture new and abandoned revenue
