Digital Marketing Strategy Increases Revenue 24%

Strategic campaign management and optimization ensure Currey & Company’s integrated digital strategy is continuously improving KPIs and driving consistent, repeatable revenue.‍

Digital Marketing Strategy Increases Revenue 24%

Strategic campaign management and optimization ensure Currey & Company’s integrated digital strategy is continuously improving KPIs and driving consistent, repeatable revenue.‍

Check Out Our Results

+186%
Email acquisition increased
+77%
Google AdWords Paid Ads revenue increased
120:1
ROAS Facebook remarketing ads earned
+24%
Website revenue grew

Who

Founded in 1988, Currey & Company is a leading wholesale manufacturer of luxury lighting, fashionable home furnishings, and exclusive garden furniture and accessories.

Agency services
Digital Strategy
Website Development
User Experience (UX)
Creative Design
Search Engine Optimization (SEO)
Email Marketing
Social Advertising
Pay-Per-Click (PPC) Advertising
Challenge

Execute integrated, multi channel campaign strategy to nurture and acquire customers.

Solutions

Currey & Company drives engagement, traffic, and revenue on their B2B e-commerce website (built by Whereoware) through integrated marketing - combining email, pay-per-click advertising, search engine optimization (SEO), and social advertising.

This holistic digital strategy increased website revenue 24% year-over-year in 2020.

To improve webpage rankings in popular search engines, Whereoware collaborates with Currey & Company’s internal team to perform:

  • On-page content optimization
  • Technical SEO
  • Keyword performance analysis.

Email marketing, pay-per-click, and paid social advertising across popular social networks help Currey & Company to:

  • Acquire and nurture customers
  • Drive website traffic and logins
  • Increase average order value
  • Capture new and abandoned revenue

Results
+186%
Email acquisition increased
+77%
Google AdWords Paid Ads revenue increased
120:1
ROAS Facebook remarketing ads earned
+24%
Website revenue grew
Let's get started!

We'll help you bridge the gap between your business goals and your customers’ goals to acquire, retain, and <blue-underline-small>maximize every customer.<blue-underline-small>

+186%

Email acquisition increased

+77%

Google AdWords Paid Ads revenue increased

120:1

ROAS Facebook remarketing ads earned

+186%

Email acquisition increased

+77%

Google AdWords Paid Ads revenue increased

120:1

ROAS Facebook remarketing ads earned

+186%

Email acquisition increased

+77%

Google AdWords Paid Ads revenue increased

120:1

ROAS Facebook remarketing ads earned

+186%

Email acquisition increased

+77%

Google AdWords Paid Ads revenue increased

120:1

ROAS Facebook remarketing ads earned

Whereoware is proactive with giving us ideas and best practices.

“We are a small and busy marketing team at Currey & Company, and rely on Whereoware to manage key areas of our digital marketing strategies in areas where we don’t have the bandwidth to do so ourselves. Particularly exciting for us in the last year are our strong results in our Facebook paid campaigns and our PPC, as well as in our revenue growth through stronger email conversions. Our team at Whereoware is proactive with giving us ideas and best practices and helping us integrate these into our overall marketing and business development strategies.”

Jenny Heinzen

Vice President of Marketing at Currey & Company