Danesco Launches Modern Self-Serve Website
Strategic optimizations improve product discovery and deliver an elevated B2B buying experience.
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Danesco is a consumer goods distributor specializing in kitchen and housewares products. A leader in the Canadian market, Danesco offers full-service sales, marketing, and distribution to some of the biggest and best brands in the industry. Founded in 1963, Danesco is renowned for its customer service, retail channel management, and impressive portfolio of brands and products.
Danesco aimed to modernize their B2B e-commerce website and deliver an elevated customer experience.
Danesco's modern website creates a frictionless e-commerce experience by combining an elevated look and feel, strategic user experience (UX) optimizations, and robust self-service capabilities.
A methodical navigation, intuitive product filters, and a visual search help customers navigate the large volume of SKUs, while product recommendations guide new product discovery.
A simple CMS, meanwhile, empowers Danesco to make updates, create promotions, and improve search engine optimization (SEO).