INTEGRATED MARKETING CAMPAIGNS
Currey & Company drives engagement, traffic, and revenue on their B2B e-commerce website through integrated marketing, combining email, pay-per-click advertising, search engine optimization (SEO), and social advertising. This holistic digital strategy increased website revenue 24% year-over-year in 2020.
Whereoware’s digital experts routinely collaborate with Currey & Company’s internal team to perform on-page content optimization, technical SEO, and keyword performance analysis to improve webpage rankings in popular search engines.
Simultaneously, email marketing, pay-per-click, and paid social advertising across popular social networks help Currey & Company to acquire and nurture customers, drive website traffic and logins, increase average order value, and capture new and abandoned revenue. Email acquisition increased 186% and Google AdWords paid advertising revenue increased 77%; particularly impressive considering they decreased ad spend 6% over the year.
Whereoware’s digital experts advocate for Currey & Company by offering thoughtful, data-driven recommendations to make certain every dollar spent is achieving desired results. Continuous monitoring, strategic campaign management, and optimization ensure Currey & Company’s integrated digital strategy is continuously improving key performance indicators, while acquiring, retaining and maximizing customers and driving consistent, repeatable revenue.
By combining email, pay-per-click advertising, search engine optimization (SEO), and social advertising, Currey & Company saw: