Revamped Cuisinart Email Program Yields 99% Deliverability Rate

Cuisinart partnered with Whereoware to fix their inbox deliverability problems and build a foundation for email excellence.

Revamped Cuisinart Email Program Yields 99% Deliverability Rate

Cuisinart partnered with Whereoware to fix their inbox deliverability problems and build a foundation for email excellence.

Check Out Our Results

+6%
Increase in click-through rate
+24%
Jump in open rates
+99%
Email deliverability rate

Who

Cuisinart—the household name in kitchen appliances and cookware for more than 50 years.

Agency Services
Search Engine Optimization (SEO)
Website Design and Development
Email Marketing
Customer Insights
Challenge

Cuisinart needed to improve the deliverability rate of their marketing emails. Mail blocks, bounces, and a blacklisted IP address had combined for the perfect storm. The mission: Get Cuisinart emails in more – many more – inboxes.

Solutions

Whereoware developed a comprehensive email deliverability strategy to ensure customers could count on Cuisinart emails arriving in their inboxes - as much as they count on Cuisinart products in their kitchens.

Whereoware’s approach was three-fold:

  • Audit the present state of Cuisinart’s email strategy
  • Improve database health and domain reputation
  • Maintain data and deliverability health through stringent processes

Whereoware migrated Cuisinart to marketing automation platform Acoustic Campaign, creating a fresh start with a new, dedicated IP address. They rebuilt Cuisinart’s master email template to boost speed and efficiency, while delivering a better user experience.

Using the Acoustic toolkit, the Whereoware team moved quickly to:

  • Develop a new database structure
  • Implement a double opt-in confirmation
  • Cleanse data to identify spam traps, inactive subscribers, etc.
  • Optimize copy and email design

Whereoware then began “warming” the new IP address, sending to Cuisinart’s most engaged contacts—a proven strategy to show internet service providers that Cuisinart’s emails were authentic and trustworthy.

Today, Whereoware continues to assist Cuisinart in maintaining the health of their data, nurturing the email deliverability rate, monitoring key metrics, and rigorously testing at each stage of the process.

Results
+6%
Increase in click-through rate
+24%
Jump in open rates
+99%
Email deliverability rate
Let's get started!

We'll help you bridge the gap between your business goals and your customers’ goals to acquire, retain, and <blue-underline-small>maximize every customer.<blue-underline-small>

+6%

Increase in click-through rate

+24%

Jump in open rates

+99%

Email deliverability rate

+6%

Increase in click-through rate

+24%

Jump in open rates

+99%

Email deliverability rate

+6%

Increase in click-through rate

+24%

Jump in open rates

+99%

Email deliverability rate

+6%

Increase in click-through rate

+24%

Jump in open rates

+99%

Email deliverability rate

No items found.