Revamped Cuisinart Email Program Yields 99% Deliverability Rate
Cuisinart partnered with Whereoware to fix their inbox deliverability problems and build a foundation for email excellence.
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Cuisinart—the household name in kitchen appliances and cookware for more than 50 years.
Cuisinart needed to improve the deliverability rate of their marketing emails. Mail blocks, bounces, and a blacklisted IP address had combined for the perfect storm. The mission: Get Cuisinart emails in more – many more – inboxes.
Whereoware developed a comprehensive email deliverability strategy to ensure customers could count on Cuisinart emails arriving in their inboxes - as much as they count on Cuisinart products in their kitchens.
Whereoware’s approach was three-fold:
- Audit the present state of Cuisinart’s email strategy
- Improve database health and domain reputation
- Maintain data and deliverability health through stringent processes
Whereoware migrated Cuisinart to marketing automation platform Acoustic Campaign, creating a fresh start with a new, dedicated IP address. They rebuilt Cuisinart’s master email template to boost speed and efficiency, while delivering a better user experience.