Cuisinart Blazes a Fast Trail to E-Commerce Success
Whereoware transformed Cuisinart’s website into a thriving, e-commerce powerhouse, giving the brand a first-class digital presence to match its legendary product line.
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Cuisinart—the household name in kitchen appliances and cookware for more than 50 years.
After long selling their products through retail partners, Cuisinart was ready to accelerate their digital transformation. The mission: replatform Cuisinart’s website and enable direct-to-consumer online sales.
In just six months, Whereoware:
- Rebuilt the website on a powerful digital experience platform (DXP)
- Reduced manual efforts through more than a dozen data integrations
- Added AI-driven predictive search to help shoppers find the perfect products
- Added a robust direct-to-consumer channel, while driving business growth for retail partners
- Delivered the best possible customer experience to every shopper
- Gained independent control of their product data and SEO
To pave the path for large-scale growth, Cuisinart chose Optimizely's award-winning Digital Experience Platform for its remarkable flexibility, AI tools, robust search, and best-in-class e-commerce solution.
Product detail pages also received a makeover with new eye-catching images and video, data-driven product information and specs (powered by more than a dozen data integrations), improved functionality, and strong promotion of Cuisinart’s retail partners.