TechSmith for Best Customer Survey/Questionnaire
TechSmith demonstrates user experience (UX) personalization with an interactive homepage quiz - matching users with product recommendations instantly!
To see the live quiz in action, visit TechSmith and scroll down for more information and examples.
Who is TechSmith?
TechSmith sells a variety of products and solutions that help different types of customers (from individuals to enterprises) solve problems and share information.
Scroll down to view example of TechSmith's quiz + personalized product match!
The Problem: As TechSmith’s website grew organically with its business, website visitors found it difficult to narrow down options to discover the right products for their goals.
The Solution: The addition of a visual quiz on the homepage prompts website visitors to complete a simple interactive quiz to “find the best TechSmith products for your workflow”.
- With only four, straightforward questions, the quiz captures visitors’ roles, goals, values, and organization size, enabling users to self-select a product to match their needs without comparing all of TechSmith’s products.
- The quiz instantaneously matches users to the right product and appropriate upsells, while giving TechSmith important data to personalize customers’ experience ongoing.
Who is TechSmith?
TechSmith sells a variety of products and solutions that help different types of customers (from individuals to enterprises) solve problems and share information.
Scroll down to view example of TechSmith's quiz + personalized product match!
