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We'll Set Up Engagement Tiers to Supercharge Your Email Strategy
Contact Us to Meet with an Expert
As part of this special offer, you'll receive:
- Discovery – a Whereoware digital expert will review your current segmentation strategy and data health to determine fit and opportunities to be realized by adding Engagement Tiers.
- Implementation – email engagement tier configuration setup and QA.
- Review and Analysis – 8-weeks following engagement tier go-live, a WOW expert will review your data and engagement tier instance, to provide strategic recommendations on using elevated segmentation strategy to achieve defined goals.
Contact Us to Meet with an Expert!
Why Are Engagement Tiers Valuable?
- Engagement tiers are a methodical strategy of using your audiences’ current engagement levels to drive how you interact with or market to them, what frequency, and with what message.
- Tiers run automatically in the background, scoring recipients based on interactions (or lack thereof).
- Tiers help marketers identify and filter out unengaged contacts or bad email addresses, to improve email list quality and deliverability performance.
- Marketers will improve their segmentation strategies by targeting highly engaged contacts differently than those demonstrating decreased engagement – investing time and resources where it will have the largest impact.
- Tiers are highly customizable and flexible, incorporating engagement across multiple channels and weighting the importance of those channels in the most logical way for your business.