As part of this special offer, you'll receive:
- Discovery – a Whereoware digital expert will review your current segmentation strategy and data health to determine fit and opportunities to be realized by adding Engagement Tiers.
- Implementation – email engagement tier configuration setup and QA.
- Review and Analysis – 8-weeks following engagement tier go-live, a WOW expert will review your data and engagement tier instance, to provide strategic recommendations on using elevated segmentation strategy to achieve defined goals.
- Engagement tiers are a methodical strategy of using your audiences’ current engagement levels to drive how you interact with or market to them, what frequency, and with what message.
- Tiers run automatically in the background, scoring recipients based on interactions (or lack thereof).
- Tiers help marketers identify and filter out unengaged contacts or bad email addresses, to improve email list quality and deliverability performance.
- Marketers will improve their segmentation strategies by targeting highly engaged contacts differently than those demonstrating decreased engagement – investing time and resources where it will have the largest impact.
- Tiers are highly customizable and flexible, incorporating engagement across multiple channels and weighting the importance of those channels in the most logical way for your business.