Email Strategies for Better Segmentation
Struggling to continuously improve campaign engagement and measurement, in light of Apple Mail's Privacy Protection update?
You're not alone - ever since Apple iOS 14.5 started requiring users to explicitly opt-in to be tracked by brands it's become challenging to accurately track audience engagement and email performance. Marketers can no longer reliably track email open rates or execute marketing tactics using open rates as a trigger - now, we have a workaround.
Luckily, we found a solution for our client Cuisinart. Watch our 20-minute Webinar On-Demand, covering the update recap and our Engagement Tiers segmentation solution.
How to Overcome Apple Mail's Privacy Update
In this video, we'll explain how we helped client Cuisinart use Engagement Tiers to remove the reliance on open rates, adhere to privacy preferences, improve their segmentation strategy, and win customers’ hearts and wallet share – and you can too.
Engagement Tiers will not only help you overcome Apple Mail challenges, but help you focus on the most profitable and impactful strategies to achieve your goals.
In 20-minutes, we’ll cover:
- Recap - What is Apple Mail Privacy Protection update?
- What opportunity does this create for marketers?
- How Cuisinart uses Engagement Tiers for Better Marketing and Privacy Protection.
Presented By:
Chris Grouge, Lead Digital Marketer, Whereoware
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