Whereoware announces executive team changes, distinguishing digital agency from software products.

Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.

Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.

He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.

"There's tremendous opportunity to deliver value to our customers in both agency and direct software models, however, they have very different business needs. This change sharpens focus, expertise, and innovation to drive each business forward," said Dean. "Michael brings a legacy of successful leadership, transforming business operations to scale technology companies. I'm incredibly excited to welcome him to the Whereoware family."

"I'm joining Whereoware at an exciting time. They're a growing company, with highly skilled teams and an impressive past performance," said Mathias. "They're poised for significant growth, and nothing excites me more than leading the next stage of growth."

Additional executive team changes include Chief Technology Officer, John Schneider; Vice President of Customer Success and Marketing, Randi Mohr; and Chief Financial Officer, Chris Batton. Teya Tucci-Flick and Joe Harris are appointed Executive Vice President of Operations and Chief Revenue Officer, respectively.

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