Optimizely (Episerver) Named a Leader in Forrester Agile CMS Wave, Q1 2021
Mar 30, 2021
Originally published in
Optimizely (formerly Episerver), Whereoware’s longstanding technology Partner, has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021 Analyst Report.
The quarterly, 26-criteria evaluation provides an overview of agile CMS market trends, as well as assesses the strengths and weaknesses of 15 Content Management Systems vendors’ offerings, strategy, and market presence. Interested in learning how the leading CMS providers stack up? Dive into the full report here.
Receiving the highest possible scores in the content hub, content services, and supporting products criteria, the Forrester report noted that “Optimizely’s developer and practitioner tools and content services capabilities are particular strengths.”
“We believe Optimizely’s leadership position in Forrester’s most recent report is a validation of both the strategic business decisions we’ve made over the last 12 months and the continuous effort our team puts into improving our CMS strategy and capabilities,” says Justin Anovick, Chief Product Officer of Optimizely. “The breakthrough combination of our traditional CMS with the added benefits of acquired organizations like Idio and Optimizely make Content Cloud a strong choice for those searching for a content management system.”
Positioning Optimizely among the “top 3” CMS players in the market, Forrester spotlights Optimizely's key distinguishing strengths:
Best-in-Class Developer & Practitioner Tools.Optimizely’s intuitive developer and practitioner tools and content services capabilities are exceptional strengths.
Intelligent & Strategic Acquisitions. The addition of a testing and optimization platform (originally Optimizely) and Idio, a content personalization platform, have advanced the company’s ability to take a more agile and innovative approach to omnichannel content management.
DigitalExperimentation Meets Optimization. Optimizely stands out with strong multivariant testing and robust optimization capabilities within its developer and practitioner tools.
Powerful Personalization. Personalization capabilities within content services, supported by the Idio acquisition, helps marketers create the right amount of content their users demand.
Implementation Partner Network. Customer references particularly celebrated the platform’s hyper-relevant personalization and data-driven content recommendation features, as well as Optimizely’s expansive partner network for implementation.