Cuisinart and Yamaha Win Big at the 2021 Marcom Awards
Nov 20, 2021
Originally published in
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Big news! We’re so proud to announce that our clients Cuisinart and Yamaha both took home major accolades at the 18th annual Marcom Awards!
Since 2004, the MarCom Awards have honored excellence in marketing and communication. Each year, around 6,500 print and digital entries are submitted, and Whereoware clients Cuisinart and Yamaha are among the winners for 2021.
Cuisinart Wins Platinum for Digital Marketing
Cuisinart worked with Whereoware to develop and execute a new Welcome Promotion to increase revenue through first-time orders from their core line of products.
Compared to the non-offer email, the promotional email generated a 92% increase in revenue and 1297% increase in products purchased. We saw an increase in email engagement as well with a 54% increase in email signups and 24% increase in open rate.
The campaign received the MarCom Platinum Award in the Strategic Communications – Digital Marketing category for the integrated approach which grew Cuisinart’s prospect list and increased online revenue by motivating prospects to convert.
Yamaha’s Gold-Winning Integrated Campaign
Whereoware and Yamaha created a strategic campaign for March Mental Health Awareness Month with the goal of increasing email engagement.
The email campaign centered a Spring Cycling Spotify playlist, generated using data-centered demographic profiles.
Email open rates increased to 12% and click-through-rates increased to 37% for this campaign.
For doubling their email open rates and generating unprecedented engagement for Yamaha, the campaign received the MarCom Gold Award in the Strategic Communications – Integrated Marketing category.
These accolades are indicative of Cuisinart and Yamaha embracing digital transformation, as well as Whereoware’s high standard for strategy and execution, and we’re honored to share these awards with our all-star clients!