Meta just launched Threads, a new social media platform. We answer the top 5 questions you may have about the platform.

What is Threads?

From Meta (Facebook):

“Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.”

To sum it up, it’s Twitter.  

“Threads sews up the gap that Twitter has left. If you were active on Twitter, you should be active on Threads." Uzair Hasan, Whereoware's Senior Digital Strategiest

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How Does Threads Differ from Twitter?

A few key differentiators between the platforms:

• Threads account login is the same as your Instagram. This makes it easy for any Instagram user to sign up for the platform.
• Threads does not share posts you like by default unlike Twitter which requires a privacy setting change.
• Meta is embroiled in some controversy, but not as much as Twitter. Many advertisers and users have left Twitter due to concerns with the platform.  

Should I Join Threads?

You should! The platform already has over 30 million users. Reach will also be strong as it is a new platform. Engagement is important to get users hooked on the app so the platform will push as much content as possible to the right people.  

Do be warned, if you create an account, you cannot delete it without deleting your Instagram.  

What Should My Social Media Strategy for Threads Be?

The user demographic will be most similar to Instagram as it is primarily current Instagram users migrating to the platform. We will also see some of the Twitter crowd join in. Do not be afraid to try new things and step out of your comfort zone. It’s a new playground. Have fun and try bold things.

If you do not feel ready to engage, create your account, add a bio, and set your profile to private. This way your brand is on the platform, but you do not have to participate until you have a strategy in place.  

Are There Any Agencies That Can Support My Brand with Threads?

Whereoware is a full-service digital experience agency. Our social media experts are ready to help you navigate this new social media platform. Contact us to continue the conversation about Threads and your overall social media strategy.  

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