Dennis East International teamed with digital agency Whereoware to deliver personalized and behavior-driven automated emails to nurture more personal and sustainable brand experiences with their existing customers, long after an initial purchase. The Target Closeout Campaign emails customers when products they previously purchased go on sale and reminds them to restock, increasing order frequency and online sales.
Using behavioral data, relational tables, and automated programs, the email campaign is triggered once products the retailer ordered, added to their cart, or browsed in the past, are marked down to a discounted or promotional price. Recipients receive hyper-relevant promotional messaging, showing the exact items they’ve purchased in the past that are now on sale, encouraging each customer to re-stock their favorite products at a reduced cost. In addition, smart product recommendations increase relevance through a personalized “recommended for you” section featured in each email.