DEI Uses Email Personalization to Nurture and Convert Customers
Whereoware developed a comprehensive marketing automation strategy to nurture more personal brand experiences with their customers.
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DEI Uses Email Personalization to Nurture and Convert Customers
Whereoware developed a comprehensive marketing automation strategy to nurture more personal brand experiences with their customers.
Check Out Our Results
Who
DEI aimed to maximize email marketing to increase customer engagement and brand loyalty, motivate first-time buyers, and keep existing customers coming back for more.
Whereoware launched a tag team of personalized and behavior-driven automated email campaigns: “No Order/Reorder” and “Target Closeout.” Both campaigns target customers based on their recent activity and buying history and are continuously optimized by Whereoware to increase performance.
No Order/Reorder Email Campaign
The No Order/Reorder continuous campaign was designed to increase order frequency and deliver a personalized experience to every buyer through automated, behavior-driven product recommendations.
Prospective buyers that had never placed a website order received relevant product recommendations and an eye-catching promotional code.
Whereas Existing buyers were motivated to reorder and restock via personalized emails displaying items from their purchase history and increasingly more enticing incentives.
Results:
- Converted 50% of recipients
Target Closeout Email Campaign
Using behavioral data, relational tables, and automated programs, the Target Closeout campaign sent emails to customers when products they previously purchased went on sale. The campaigns created a sense of relevance and urgency by making it easy for retailers to repurchase inventory at an opportune time and discounted rate.
Results:
- Achieved a 65% open rate and 43% click-through rate
- Accounted for 4% of DEI’s total email revenue, including one-off and continuous programs.
