Founded in 1988, Currey & Company is a leading wholesale manufacturer of luxury lighting, fashionable home furnishings, and exclusive garden furniture and accessories.
Whereoware has served as Currey & Company’s digital agency for more than 15 years, initially by designing and developing their B2B e-commerce website in 2006. The partnership grew to include designing and building a new website and a mobile sales application in 2017, and recurring digital agency services, spanning email marketing, search engine optimization (SEO), creative design, user experience (UX) optimization, social advertising, and pay-per-click services.
Currey & Company’s website, built by Whereoware, marries elevated lifestyle and product photography and an intuitive user experience (UX) to give their retailer, sales rep, and interior designer audiences the best possible shopping experience.
Whereoware is continuously analyzing Currey & Company’s website and digital marketing performance to identify opportunities to improve results and enhance customers’ experience. Whereoware’s digital experts analyze available data sources using Google Analytics, business intelligence tool Domo, and their marketing automation tool Salesforce Marketing Cloud, to get a holistic, data-driven view of user activity across platforms.
Additionally, Whereoware implemented Mouseflow, a behavior analytics platform. Mouseflow records website visitor sessions and captures actions in simple heatmaps to help Whereoware’s team improve points of website friction and abandonment.