Using hyper-relevant marketing personalization, audience segmentation, and targeted post-purchase messaging, we developed a dynamic email campaign featuring our popular AirFryer product line, with the following goals:
- Encourage first-time purchases of an AirFryer model.
- Nurture and upsell existing owners to purchase parts and accessories for their AirFryer model, increasing customer lifetime value (CLV).
Email 1: First-Time Buyers
The Prospect Email targets prospects that previously showed interest in the AirFryer product line. Compelling messaging, helpful product reviews, and trending recipes are coupled together to motivate recipients to browse and purchase an AirFryer on cuisinart.com.