Featured in Marketing Tech.
2020 brought unparalleled challenges across the globe, with COVID-19 impacting communities and economies.
In 2021, digital is expected to expand its market share, as businesses and consumers go online to complete tasks they traditionally completed in person. Marketers are in a tough position to recoup last year's lost revenue and consistently deliver effective multichannel campaigns in a highly competitive sales environment
Whereoware's Chief Executive Officer, Michael Mathias, teamed with Marketing Tech to share his marketing predictions for 2021.
According to Mathias, marketers' foundation remains the same - make your business easy to find and buy from. A powerful website and an integrated, multichannel digital marketing strategy is the surest way to meet customers' heightened digital expectations and deliver the best customer experience.
"Don't chase shiny buzzwords or innovate for innovations sake - take painstaking care to deliver on every customer promise, optimize flawless digital experiences, and rigorously uphold operational excellence," Mathias advises.
Michael proposes marketers will fall into two pools: strong swimmers with the right tools and expertise for digital transformation and panicked paddlers. See what combination of opportunities and risks fall into each pool to determine if your business is set up to sink or swim in 2021.
Visit Marketing Tech to read the full article.