Our Process
Each client’s business goals and needs are unique. But we have found that the analytic driven process below ensures success for our clients.
Understand
We start by listening. Designing and deploying a successful digital strategy requires a deep understanding of your company’s business needs. Through qualitative and quantitative analysis we assess the key dynamics of your market, and gain an understanding of the current and future needs of your customers.
In this phase:
- Website analysis
- Competitive analysis
- Benchmarking and sales funnels
Plan
Armed with the information gathered, we identify your goals and establish smart and creative solutions for your business needs. We then take these solutions and break them into concrete, bite size pieces so you know how we are going to solve the problem and when we are going to get it done.
In this phase:
- Web and/or marketing roadmap
- Marketing campaign planning
- Web design
- Information architecture
- User interface design
Execute
We promise not to deliver just an idea. Everyday there are thousands upon thousands of “good ideas.” What separates Whereoware, is that our team of talented developers and marketers bring “great ideas” to life.
In this phase:
- Web building
- Campaign development
- Analytic integration
- Quality assurance
Measure & adjust
So we researched, defined and executed on a brilliant online strategy….we are done right? Nope. Online business is dynamic. We continuously evaluate and measure the effectiveness of our designs so that we can continue build off your successes and increase your ROI.
In this phase:
- Web analytics tracking
- Recommendations to increase ROI