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Eric M. Dean [President and Founder]
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Eric Dean co-founded Whereoware in 1999 and has served as President since that time. With 14 years of sales, marketing and management experience, Eric is the Company's top market
strategist and has an impressive track record of success in market development and sales. With a deep understanding of today's manufacturers' challenges, Eric guides the vision and direction
of Whereoware.
Prior to Whereoware, Eric was the founder and president of Mosaic Design Works, a Virginia-based Home Decor producer. He also worked with Burlington Industries and its Bacova Guild
Division in a variety of sales and marketing roles. He served as Business Manager for Bacova's $30 million Floor Mats unit as well as Export Manager overseeing a network of distributors
and sales representatives in over 30 countries.
Eric also worked for HCI Corporation, a small export consulting firm that serviced small and medium-sized manufacturers. In addition, Eric served four years as an U. S. Army officer between
college and graduate school.
Eric has a MBA from the University of Virginia's Darden School of Business and a B.A. in History from the College of William and Mary.
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Jim Rothey [Chief Technology Officer]
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As the Chief Technology Officer, Jim Rothey oversees product development, drives product
strategy and is the key solution architect of the WebLive! and CatalogLive! platforms.
Jim has over twenty years of experience specializing in Internet e-businesses and document
and media management information retrieval systems. He started working with online technologies in
the early 1990s and was an evangelist for Internet technologies. This resulted in the management and
fielding of commercial e-commerce websites as early as 1995. Jim leverages this experience in defining
Whereoware's Internet and overall technology strategy.
Prior to joining Whereoware, Jim was the director of engineering for eMotion and director of engineering and
product manager for Picture Network International, a Kodak company, where he was responsible for building Internet-based
media management ASPs and software products. He was also responsible for running a development team at SRA International
that created software resulting in two software patents in media searching and management technology This lead to the successful
creation of the startup company Picture Network International which was later acquired by Kodak. Jim is listed as an inventor for
4 software patents.
Jim received a Bachelors of Science in Mathematical Sciences and Computer Science from the Pennsylvania State University.
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Bill Haskitt [Vice President]
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Bill joined Whereoware in 2003 to lead the company into new electronic technology initiatives.
Currently he heads the company's web marketing practice, which includes Search Engine, eMarketing,
and Behavior-Based Marketing.
Prior to Whereoware, Bill was the VP Sales and Marketing for BIAP Systems, a Dulles, Virginia-based
transaction marketing company in the Internet Technology Industry. Bill's first hand experience with new
web-based technology initiatives has served as the basis for many of the products and technologies Whereoware
offers to improve the buying and selling experience.
Before BIAP Bill worked eight years in the web and digital catalog marketplace. For Reed-Elsevier and
Bell Atlantic he served in numerous management roles in electronic and web catalog development, marketing
and sales. His trademarked products were early predecessors for today's ecommerce successes. He developed,
marketed and sold some of the first digital CD-ROM and web catalogs using data-base technology as the dynamic
content source.
Earlier in his career, as regional manager for Burroughs Corp[oration, a mini and mainframe computer
company, Bill ran the Mid-Atlantic region with 12 offices throughout 10 states.
Bill has his bachelors degree from the University of Michigan with a dual major in Math and Psychology.
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Joe Harris [Director of Professional Services]
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In 2004, Joe Harris joined the Whereoware team and has taken on many different roles at Whereoware including
sales, project management, and general business consulting.
With over 8 years of experience working in web and multimedia development, he brings a unique understanding of technology, design and implementation to Whereoware.
Prior to Whereoware, Joe was a Founder and Vice President at SmartPants Media, a multimedia, software design firm specializing in the creation of interactive CD-ROMs,
websites and kiosks for marketing and educational purposes. He worked directly with a wide assortment of clients including non-profit organizations, small-medium sized
businesses, and federal and state governments. He has successfully led the sales and development efforts of over 75 promotional CD-ROMs, distance learning programs,
and informational websites.
Joe also has experience with rich media, virtual reality and interactive design applications.
Joe has a B.A. in History from Johns Hopkins University in Baltimore, Maryland.
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Boyd Tasker [Executive Director of Sales]
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Boyd joined Whereoware in July 2008 to lead the company’s sales efforts through strategic and consultative approaches. Boyd brings twenty years of well-rounded
business experience and integrity to each client engagement. He is passionate about understanding each client’s needs, evaluating them for a fit with our skill
set and crafting creative solutions to meet our clients’ goals.
Prior to joining Whereoware Boyd was the group Publisher for Hoyt Publishing. There he was responsible for the award winning national trade magazine, Home Décor
Buyer. In this role, Boyd oversaw the successful expansion of the magazine’s presence online through the Find It! brand. This capped a nine year career in the
publishing world where Boyd was also responsible for creating numerous marketing directories for MMPI.
Before Hoyt Publishing, Boyd combined the print and online worlds where he helped Ziff Davis launch the service provider trade publication, The Net Economy as well
as a successful stint with iner@ctive Week.
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Adam Schrier [Executive Director of Marketing and Business Development]
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Adam Schrier began his association with Whereoware in 2007. He joined full-time in 2009 to lead the company’s branding and business development efforts. Working
across the entire company’s product portfolio, Adam seeks out new lines of business and industries while ensuring the consistency of Whereoware’s message.
Prior to Whereoware, Adam served as the Director of Sales and Marketing for Andrea by Sadek, a leading manufacturer in the Gift and Home Industries. During his 12
years with Sadek, Adam handled a wide range of responsibilities including brand licensing, product development, catalog production, web development, eCommerce and
sales force management. Through these varied experiences Adam gained a deep understanding of the solutions to the challenges facing Whereoware’s clients in today’s
market.
Adam’s other experiences include a stint with The Beanstalk Group, brand licensing agency and consultancy. Adam is an active member of the Gift and Home Trade
Association where he serves as the Data Committee Chairman and a member of the Board of Directors.
Adam has an M.B.A. from Washington University in St. Louis and a B.A. in Political Science from Tufts University.
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