Intelligent merchandising has always been key to selling in a brick and mortar world: understand your customer, track preferences carefully and refine your understanding and approach over time. Virtual merchandising has enormous advantages over traditional merchandising because it allows you to see, track and respond to customer behavior in a near real-time manner.

Active Merchandiser is a virtual application offering you numerous ways to enhance your product line and build online relationships. You'll be able to truly engage your customers and target specific promotional activities at specific customers, at specific times. Real-time reporting and page performance analysis will help you continually refine your approach.

Active Merchandiser is a flexible and robust application that functions as an online version of your very own catalog. Shopping online and creating an online catalog has never been easier. Anyone on your staff can load the pages directly from your catalog into Active Merchandiser. Even better, your customers can order directly from the online catalog page right into their shopping cart. Here are a some of the benefits that come with Active Merchandiser.

• Catalog page can be seen in three different views.
• Easily integrates into your existing website/ecommerce system.
• Direct purchasing - one click into the shopping cart.
• Track your success through site reports.
• Easily move from page to page.
• Pop - up table of contents.
• Mouse over product detail pop up.
• Zoom effect for greater detail.
• Thumbnail page view.

Active Merchandiser also lets you create electronic only catalogs. Visitors also have the option to download a pdf tear sheet of individual products.