Web tip – Sullivans’ personalized B2B e-commerce website

Sullivans Personalized Website



WHO

Sullivans is a B2B wholesaler of floral products, seasonal décor, and home décor.

CHALLENGE

Sullivans was ready to redesign their website to be mobile-friendly and easier to update to reflect promotions and merchandising.

They had in-depth understanding of their retailer audience, and the products each cared about. They wanted their new website to deliver a personalized shopping experience, so retailers shopping specific product lines would always see content reflective of their inventory needs.

SOLUTION

In November 2015, Whereoware designed and built Sullivans a new responsive website. The personalized B2B e-commerce website places the right product in front of the right customer at the right time to make shopping easy and intuitive for retailers. The site is easy to update and delivers an exceptional user experience from every device.

Check out the case study (above) to see Sullivans’ new website in action!