Email tip – How Responsive Email Templates Cut Production Time in Half

Plow and Hearth Responsive Email TemplatesConsumers increasingly interact with brands from their mobile devices, and in many instances, mobile might be a customer’s only impression of a brand. It’s imperative that customers receive an excellent user experience from every device.



Who

Plow & Hearth is a multi-channel retailer of quality hearth, yard and garden, apparel, and outdoor and indoor living products.

Challenge

In 2015, 50% of Plow & Hearth’s emails were opened on mobile devices, but their emails were not mobile-friendly.

Like many retailers, they had a small team that was inexperienced in coding emails and a very aggressive email schedule. They were ready to dive into mobile email, but weren’t sure whether responsive or scalable design would be the best approach for their family of six brands.

Solution

Plow & Hearth reached out to Whereoware to develop mobile-friendly email templates for their team to update and maintain ongoing.

Due to the large volume of emails sent, and the limited staff/resources to put emails together, Whereoware had to think of a creative and straightforward way for less experienced email builders to construct anywhere from 30-60 emails in one week.

Read the short case study to see how Whereoware worked with Plow & Hearth to deliver three responsive email templates – increasing quality of 60+ emails a week and cutting email production time in half.