Whereoware Releases Product FastLane, Product Information Management System

Product FastLane

Whereoware adds to its product offering with the release of Product FastLane, a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces.

Product FastLane diagram

Within one centralized location, marketers can upload, optimize, search, and organize product data and related digital assets, ultimately reducing data management costs, while improving data quality and consistency. Marketers can access and update their product data, related images, and other digital assets any time and from anywhere. They can easily share them with third-party marketplaces, like Wayfair, Amazon, Google Shopping, and Zulily, so data stays compelling, consistent, and complete across the web.

Our industry is experiencing a transformation, where technology-driven companies are quickly gaining on competitors. The explosion of third-party marketplaces, and the evolving expectations of B2B buyers are driving marketers to take control of their product data. We witnessed our clients struggling to manage thousands of products while using spreadsheets and USBs. They needed a better way, so we built Product FastLane,” said Eric Dean, CEO Whereoware.

For more information on Product FastLane, visit www.productfastlane.com.