Mud Pie: Digital Analytics, UBX, & Real-Time Emails



Mud Pie-ubx-case study

Who

Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.

What We Did

First we installed IBM’s Digital Analytics to the Mud Pie website, then we used IBM Universal Behavior Exchange to establish a connect between Digital Analytics and IBM Marketing Cloud.

Results

Get the case study to see how targeted real-time emails achieve open rates over 35%.