PPC Tip – increasing pay-per-click ad spend ROI



Who

Fitz and Floyd is a leader in designing and manufacturing hand-painted ceramics, dinnerware, gifts, collectibles, and home décor.

Challenge

Whereoware developed pay-per-click (PPC) campaigns to drive traffic to FitzandFloyd.com, but these campaigns were underperforming for revenue in January 2016.

Solution

Whereoware’s search team analyzed Fitz and Floyd’s current PPC campaigns and identified three areas for improvement. Read the short case study (right) to see how  small changes to their under-performing campaigns ultimately grew the return on ad spend 105%.