Did you sit in on yesterday’s webinar, Connecting Devices and Data to Create the Store of the Future? The webinar covered personalization and technology in retail and had us totally geeking out. A round of applause for the host, Alicia Fiorletta of Retail TouchPoints, and the awesome speakers:
How often do you sit in on a webinar that talks about delivering a tailored customer experience, while showing off super cool technologies like RFID, augmented reality, robots (I mean, ROBOTS)?
Check out just a few of the sci-fi-ish technologies that ambitious retailers are adding into their brick and mortar stores to bridge the gap between the digital and in-store experience:
The webinar covered a ton of information, but we summarized a few of our favorite points for you.
Digital isn’t killing retail
The speakers agree that digital isn’t replacing retail. In fact, 94% of total retail sales are still generated at brick and mortar stores (eMarketer). Consumers visit retail stores because they’re seeking a comfortable, familiar, sensory experience. They want to touch and see your products and get feedback from your sales reps. Smart retailers are using digital to enhance and augment the retail experience, not replace it.