We’re so excited that our office expansion is complete! We’ve added approximately 2,000 square feet of space.
DC Inno hosted their annual DCFest last night. We’re so excited to be named one of two (shoutout to LivingSocial) Reader’s Choice winners for DC Inno’s Coolest Companies competition! 10 coolest companies were announced (see the list here)winners at the festival, 8 editorial + 2 Reader’s Choice – congrats to all companies!!
September 20, 2016, Chantilly, Va. – Spotlight by Whereoware, a B2B mobile sales application, won a 2016 DMA Innovation Award in the Audience Management category.
The Innovation Awards, sponsored by Google and presented by the Direct Marketing Association, celebrate companies delivering game-changing technologies and platforms that advance the capabilities of the Marketing Industry.
Spotlight has rapidly grown to process more than $1 billion in sales supporting the sales forces of top gift and home and furniture vendors, and consumer product and equipment wholesalers. (Watch the demo, below.)
Spotlight helps professional sales reps book more sales, faster, by providing instant and up-to-date access to everything they need – from online catalogs to customer purchase history, product trends to analytics-driven product recommendations, and more.
Whereoware’s CEO and veteran sales leader, Eric Dean, “We’re thrilled to accept this award from the DMA. Spotlight is the result of a few decades experience working with professionals selling products. The national recognition is extremely gratifying.”
Whereoware and six other winners will accept their awards and showcase their innovations at &THEN, the DMA Annual Event, taking place in Los Angeles, CA, October 16 – 18.
For additional inquiries or a free demo, contact Alyson Hunter, Senior Internal Marketing Manager, email@example.com, 703-483-4042
Spotlight turns sales reps into superstars with real-time customer behavior and product information. Reps deliver better sales presentations by speaking to customers’ unique pain points and product interests. Everything reps need is at their fingertips – from digital, interactive catalogs and automatic order taking, to customer purchase history, website browse activity, and analytics-driven recommendations.
In addition to a 2016 DMA Innovation Award, Spotlight won Best B2B Mobile Application at the 2014 MobileWebAwards and a 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. Book more sales faster with Spotlight.
Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.
Last week, three of Whereoware’s email marketers headed to Boston to attend the Litmus Email Design Conference. Today, they share key takeaways from one of the smartest email communities in the world. In case you missed it:
Dan Caro, Whereoware’s Director of Marketing Operations. (@dcaro12) Takeaways:
The Email Design Conference continues to be the premier event for email marketers. Speakers only get 30 minutes to present, so there’s no time for the fluff you get at other email conferences. They even replace Q&A with email speed dating sessions with some of the best minds in the email community, so every attendee gets actionable advice.
— email snarketing (@EmailSnarketing) August 16, 2016
One of the conference themes was building modules into emails. Modules are time-savers to save you time on coding and testing. This allows email marketers to spend more time on strategy and less time on code.
@TRowePrice email workflow overhaul:
2012: 60+ templates, 6hr avg turnaround ⏰
2016: 1 template + modules, 2hr avg turnaround ⏰ #LitmusLive
— Kevin Mandeville (@KevinMandeville) August 17, 2016
Another theme was user experience. Treat your customers like humans, not cash machines. Your emails design and copy should center around getting the customer to interact first with your email and then on your website. If an element doesn’t line up with the intended experience, it shouldn’t be in the design.
— VickyGe (@vickymakesstuff) August 16, 2016
Litmus also announced a partnership with Microsoft. The goal is to improve the Outlook product for users and email developers. Even though there is not an instant solution, everyone agrees it was a step in the right direction. Let’s hope there is a partnership with Gmail coming soon. 🙂
— Kevin Mandeville (@KevinMandeville) August 16, 2016
I had a great time spending the week with my fellow #emailgeeks. They’re a fun and quirky bunch. Who knew a pillow could be so valuable?
— Jason Meeker (@jpmeeker) August 17, 2016
Shauna Plesmid, Whereoware’s Online Marketing Manager. (@shshauna) Takeaways:
The most prominent theme to me was there’s no one right way to do anything. Whether we’re talking about a production process for emails or other projects, a modular template design, or call-to-action buttons, it’s up to the marketer to test, research, and conclude what works best for their audience.
As with all marketing, there’s no silver bullet. However, hearing people from very different industries and backgrounds divulge their email marketing tactics gave insights into how to best connect with your audience. Many presentations had a psychological and sociological component to them. They touched on how to be persuasive and elicit emotion, as well as why people opt in to your campaigns (and why they opt out).
#litmuslive UX/social psychology techniques to use in email
commitment & consistency
— Elliot Ross (@iamelliot) August 16, 2016
Another major theme was the importance of establishing a recurring, repeatable process for all projects. Not only does a clear process avoid surprises (and mistakes), but it creates a transparent and sturdy foundation for communication between the client and yourself (whether that’s an agency/client relationship, or an internal stakeholder/employee relationship). A few components of a stable process:
1. Create naming conventions or generate project/job ID numbers for files
2. Establish a project timeline document
3. Enforce strict deadlines (and impose penalties, if necessary)
4. Communicate outside of emails (pick up the phone or set up a video call).
— Chad White (@chadswhite) August 17, 2016
Taking the time to identify a process for your organization is crucial to its success and directly relates to the outcome of your projects.
Joy Piirto, Whereoware’s Online Marketing Manager. (@joyp26) Takeaways:
When planning a marketing campaign, start with your customer and work backwards. Just because your campaign makes sense to you doesn’t mean it will work for your customer.
If you can think like your customer, you can create a campaign that is user friendly that they’ll like or find useful. In addition, taking a moment to define the intention of the campaign is crucial to success and drives the design.
— Tatiana Mac (@tatianatmac) August 17, 2016
Whether you’re a recruiter or job searcher, matching talented employees with the right company can be painful. HackerX flips this dynamic, throwing passive recruiting events world-wide – a.k.a, speed dating for developers.
On Wednesday night, Whereoware and HackerX invited local businesses to meet with talented front-end developers in the D.C. metro region. It was great to meet representatives from ManTech, CapitalOne, Geico, Cvent, DigitalGlobe, Nolij Consulting, Deloitte, Sandboxx, and APT and get to know their businesses better. Whereoware supplied the space (our new headquarters in Chantilly, Va.), and the all-important-to-painless-networking pizza and booze.
Dozens of developers came to spend five minutes talking with each business about their skills and goals, before moving on to the next. HackerX’s speed dating approach lets job seekers meet with 10-20 local businesses in less than two hours and the fun, casual environment relieves the interview pressure.
A big thanks to HackerX for getting us involved and to all the talented developers that came by. We had a blast and look forward to hosting more events in the future. Check out some highlights from the event below.
(Seeking a new opportunity? Check out our open positions, and if we don’t have a relevant opening for you right now, feel free to send over your resume anyway. We’re always looking for fresh faces and skills. )
Thank you to everyone who submitted a trivia stumper for our Geek Pride Day Trivia! Our teams had a great time competing in five categories: Entertainment, Sports, History, Geography, + Whereoware.
A valiant effort was made by all teams, but Yer a Quizzard Harry is the winner!
Whereoware will donate $1,500 to the Loudoun County Animal Shelter! Check out all the fun we had – below!
We’re so pumped that Geek Pride Day is this Wednesday, May 25!
We’re celebrating in typical geek fashion with a battle of the brains – a Whereoware Trivia competition!
Our trivia superheroes teamed up to win $1,500 for charity, but we need your help to stump them! Please send us your trivia questions, using the form (protected by our green superhero, CEO Eric Dean).
Categories are Entertainment, Sports, Geography, History, and Whereoware Fun Facts.
Your trivia question might decide whether Yer A Quizzard Harry takes the title of Whereoware Trivia Master, or whether Revenge of The Nerds wins big.
Check out all our teams + their charities, and thanks in advance for sending us your trivia stumpers!
Our April Fool’s Day prank was a great success! Thank you to everyone who checked out our redesigned website and took part in the fun. We not only met our visitor goal, but exceeded it, and we couldn’t have done it without you!
(No idea what we’re talking about? Check out our post from last week.)
We’re happy to announce our April Fool’s winner is…..
Jacolyn Gleason! Jacolyn nominated The Cystic Fibrosis Foundation to receive Whereoware’s $2,000 donation ($5 for every visitor to our prank homepage).
“Thank you Whereoware for using April Fool’s Day as a platform to do good, and thank you for allowing me to not only be a participant, but to humbly win such a generous donation for Cystic Fibrosis Foundation.”
“The Cystic Fibrosis Foundation is very dear to my heart. Two of my uncle’s, who I grew up with as my brothers, passed away from the disease.
For my family, part of keeping their memory alive is continuing in the fight to find a cure. Since their passing, now decades ago, there have been significant advancements in treatment, life expectancy, etc. This is due not only to the hope and strength of those suffering and their families who support them, but through the help of donations like this.
I am humbled to accept this donation to the Cystic Fibrosis Foundation. I would like to dedicate Whereoware’s donation to my Uncle Owen and my Uncle Robert, and anyone else who is affected by the condition.”
Thank you Jacolyn for playing along with our April Fool’s Day prank, and we are honored to make this donation to the Cystic Fibrosis Foundation.
Chantilly, VA – March 4, 2016 – Whereoware announced today that it has been named a finalist of the 10th Annual Helios Apollo Awards.
Whereoware is one of 33 finalists and was selected in both the Community Outreach and Innovative Technology categories. The Apollo Awards, presented by the Helios HR, honors human capital excellence in talent development.
The awards are open to all employers, regardless of size or industry, with a location in Greater Washington. Out of the 250 nominations received, the honorees were selected by a panel of judges independent of Helios HR, comprised of industry experts, Chief Human Resource Officers and former Apollo Award Winners.
Whereoware is a digital agency with over 16 years of experience building awesome personalized websites, developing intuitive mobile applications, creating award-winning emails, and getting huge results with data integrations. Headquartered in Chantilly, Va., Whereoware’s clients span industries across the nation.
“Whereoware has set the standard in building a culture of intention by focusing on the growth and development of their people,” said Kathy Albarado, CEO of Helios HR and Founder of The Apollo Awards. “This award recognizes the progression, creativity, and vision of our finalists in addressing the talent challenges employers face today.”
“We’re honored to be named a Helios finalist in both the Community Outreach and Innovative Technology categories,” said Teya Tuccio-Flick, Partner, Marketing. “We’re committed to supporting our community and giving employees the flexibility to champion their own charitable causes whenever possible. We’re also all about pushing the status quo and finding creative, cost-effective ways to use digital channels to enhance and advance our clients’ businesses. It’s a fun, innovative company culture.”
Whereoware will be honored at the high energy, Apollo Awards breakfast ceremony on Wednesday, June 1st at Hyatt Regency Reston, where category winners will also be announced.
To register for the ceremony or view the full list of honorees, visit www.helioshr.com/apollo-awards.
Congrats to the other winners: Landscape Structures by Space150 – Best B2B Website + The Metropolitan Opera by Adage Technologies – Best B2C Website
About Mud Pie’s Episerver website
Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more. Whereoware redesigned and rebuilt their site in 2015 using WOWCommerce (built on Episerver).
The new site recognizes website visitors based on the products they’ve shown interest in (baby products vs. apparel or home decor) and then dynamically shows promotions and products in that category. This personalization delivers a better shopping experience by helping customers easily find the items they’re seeking and delivers better results: 120% increase in revenue and a 508% increase in mobile revenue.
Read all about Mud Pie’s personalized website + check out the video below.
Produced by Episerver for their Ascend Conference in November, featuring Mud Pie eCommerce Manager, Andrea Ouargli + our very own Senior Online Marketing Manager, Faith Albers!
The Website Awards celebrate excellence of best-in-class websites built on the Episerver or Ektron platform and judges site content, structure and navigation, mobile optimization, use of Episerver, results, and overall experience.