Webinars are an important (and usually free) way to stay abreast of industry trends and gather advice from the mouths of digital influencers. We know it’s tough to sit in on every webinar you register for, so let’s make a deal. We’ll attend our favorites and summarize their key points for you, so we can learn from industry rockstars together.
We joined best-selling author Guy Kawasaki and social media, marketing, and blogging strategist Peg Fitzpatrick on their webinar The Art of Social Media – Power Tips for Power Users, hosted by Marketo. The duo co-authored a book by the same title (right).
This webinar was full of practical tips to grow a focused and compelling presence on social media. Honestly, it was one of the best webinars we’ve sat in – we were taking notes at a furious pace to share in this recap. Key themes and main tips are summarized for you below.
How to build a social media foundation
Optimize your photo
People on social networks are making split-second decisions, so adding a genuine photo of yourself on all of your channels is key. In Guy Kawasaki’s words, “If social was online dating, it’s not e-harmony, where you’re looking at a thousand data points to find your soulmate. It’s Tinder, where you’re looking at a picture deciding to swipe left or right.”
An appealing profile photo clearly shows your face and personality. A close-up with a positive or funny expression is better than a group shot where you’re not discernible.
Similarly, optimize your cover photo
A default cover photo is a tell-tale sign that you’re a social amateur. Your cover photo should tell a story about who you are and what’s important to you. Think of your cover photo as a visual elevator pitch – what split-second impression do you want to leave with your audience?
Optimize your bio
Continue reading Webinar recap – Guy Kawasaki talks the art of social media
Wall art and home décor manufacturer Paragon has launched a newly redesigned website at www.paragonpg.com.
Whereoware designed and built the site, which “marries a simple interface with a stylish modern design employing brand new, interactive features.”
Intuitive navigation and robust search and sorting options allow users to find items by style, subject, product type or designer. Large product imagery, quick-view and zoom options magnify product details to appeal to retailers and designers. The site also includes look books, design tips and a store locator that allows visitors to find retailer locations and print directions using Google Maps.
See the press release on Home Accents Today for all the features + updates.
To kick off the New Year, we’ve hidden six geeky winter characters on our website and social sites. Find them all and you may win $250 for the charity of your choice! (You’ll also receive a Whereoware t-shirt. It’s cool + super soft. We promise.)
Simply fill out the form below with the correct answers, and you’ll be entered to win. Get your entries in by January 31. The winner will be selected randomly and notified via email on February 4.
Did you find all of our winter geeks?
We made the A-list! Whereoware wins best Social Media/Digital/Web Agency on the 2014 Ace Awards A-list, presented by Ragan Communications and PR Daily. Congratulations to all of the winners!
The A-list represents agencies, individuals, and teams in PR and marketing who, day in and day out, are THE best.
In their words, “Whereoware took digital marketing automation to a new level by personalizing websites and apps to each unique audience group. Working with both consumer-facing sites as well as internal management apps, the agency achieved some impressive results (for example, a 42 percent increase in conversion rates within the particular campaign’s first month). What’s really impressive, however, is that these automated campaigns enabled clients to better connect with audience members and employees for positive, lasting results.”
Read more about the 2014 Ace Awards here.
Whereoware’s Spotlight Sales Application won Best B2B Mobile Application at the 2014 MobileWebAwards, presented by the Web Marketing Association. The MobileWebAward recognizes excellence in the exploding world of mobile development. Warm congratulations to the other winners!
Whereoware’s Spotlight Sales app increases sales and improves accountability of sales teams’ daily activity. With Spotlight, companies showcase products, categories, catalogs, branded product sheets, and wishlists. Reps take orders and review order history from anywhere (no WiFi required). Integrated with marketing automation tool Silverpop, Spotlight features a scoring model incorporating leads online behavior (emails opened, webpages visited, etc.) and offline behavior (interactions in meetings). The integration provides reps a 360° view of past engagement, order history, and positioning within the sales cycle.
Address verification and proximity search empower reps to work the most promising leads first, close sales on the road, and increase operational efficiency. Meanwhile, management monitors sales activity in real-time to personalize rep training and boost productivity.
See the full award entry here.
See Spotlight in action! Check out our Spotlight case studies and the full breadth of Spotlight’s unique functionality on our website.
Gartner, one of the world’s leading information technology research and advisory companies, uses the magic quadrant to uniformly evaluate different technologies. It helps readers “quickly digest how well a technology provider is executing against their stated vision.”
Learn more about the Gartner Magic Quadrant .
The 2014 Gartner Magic Quadrant for Web Content Management (WCM) offers an assessment of the strengths and weaknesses for each vendor in the WCM sphere.
The report includes:
• An overview of the web content management market.
• Assessments of strengths and weaknesses for each vendor in the Magic Quadrant.
• The position of each vendor in the quadrant based on ability to execute and completeness of vision.
Our partner EPiServer, leading provider of digital marketing and ecommerce solutions, was positioned as Visionary in the Gartner Magic Quadrant for Web Content Management (WCM) 2014 report. They are offering access to the entire report for FREE. Get it here.
We love EPiSever, because they allow us to dynamically target content and imagery relevant to individual visitors. In fact, Whereoware’s website (the one you’re on right now) is built using the EPiServer platform. We’ve designed and developed a number of EPiServer-based websites for our customers. (See how our client Nutricia leveraged EPiServer for huge results – here.)
On Monday, September 8th, Whereoware put our twist on the ALS challenge. We challenged employees to donate to a charity of their choice. Whereoware matched all donations, and we raised a total of $2,100. Of course, employees were PSYCHED to soak their bosses in icy cold water – one bucket per donation.
SO – consider yourself CHALLENGED! We know the ice bucket challenge is winding down, but we’re confident companies can keep the momentum going and impact a huge number of charitable organizations. Share our video and make it rain for a great cause!
Whereoware won Best Digital Marketing Site at the EPiServer 2014 North American Summit on July 30.
Whereoware designed and executed a new website and integrated email marketing campaign for client Nutricia Metabolics, a global health food manufacturing company. By leveraging both EPiServer 7 CMS and Silverpop Engage, Whereoware helps Nutricia deliver personalized website and email content, targeted to customer’s age and health condition.
Get the case study to see how Nutricia delivers a cohesive personalized customer experience for huge results.
Warm congratulations to the other winners – Adage Technologies, Partner of the Year; Nansen, Best e-commerce Site; and iMedia Inc., Partner to Watch. Read more about the EPiServer North American Summit.
Congratulations to our client, customized invitations and stationery retailer PaperStyle.com, for their inclusion in the Internet Retailer 2014 Second 500 Guide. Paper Style is recognized for their targeted email campaign that we helped develop, design, and execute.
Using marketing automation and personalization technology, the innovative wedding campaign comprises of a series of emails that follow a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way. This email program launched in autumn 2012, and has seen impressive returns – 244% higher open rate than their average email send and 330% increase in revenue per mailing.
The Internet Retailer Second 500 Guide lists e-retailers operating in North America that are ranked 501-1,000, based on 2013 online sales. The competitive information included on this list aims at helping other e-retailers improve their businesses.
To read more about the structure and success of Paper Style’s targeted campaign, get the case study.
ATLANTA, May 5, 2014 – Silverpop, a leading provider of digital marketing software that enables personalized customer experiences, today announces its 2014 North American Partners of the Year. The awards were presented at Amplify, the company’s twelfth annual customer conference in Atlanta. This year, Silverpop recognized Whereoware for consulting partner of the year, AgilOne for technology partner of the year, Big Scary Cranium for B2B agency of the year, LSC Digital for B2C agency of the year and Hitachi Solutions for Microsoft channel partner of the year.
“Silverpop’s extensive partner network helps our clients provide the highly personalized, one-to-one interactions today’s buyers deserve and expect,” said Will Schnabel, senior vice president of global business development at Silverpop. “The partners and agencies we are recognizing this year have gone above and beyond to ensure their clients achieve the next level of digital marketing success. Whether providing consulting advice for the most effective use of technology, or actually deploying campaigns, this year’s partners and agencies of the year have consistently provided exceptional service to our customers and we are thrilled to recognize them.”
Whereoware, consulting partner of the year for the second year in a row, is a digital design, development and marketing agency. The company consults on and implements a variety of CRM and marketing integrations, including Silverpop APIs, Salesforce.com, Microsoft Dynamics CRM and EPiServer. With a deep understanding of Silverpop, Whereoware plans, designs, builds, executes, measures and optimizes emails and personalized websites. They support 57 Silverpop customers maximizing their marketing results and ROI.
See the entire press release here.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.