Category Archives: News + Events

Webinar recap – Best Friend Brands

We’ve all been there – you register in advance for a terrific webinar, but then life happens, and you miss it. You plan on listening to the recording, but just can’t squeeze in that hour of time. Don’t worry – we’re attending webinars left and right to summarize the key points for you. Let’s learn from industry rock stars together.

Yesterday, we attended Best Friend Brands: Tips for Getting into Your Customers’ Inner Circle, presented by Silverpop’s Dave Walters. (Full disclosure – we are a Silverpop partner. We love Silverpop and super smart and talented Dave Walters.)

Silverpop's Dave Walters
Companies are striving to differentiate themselves within extremely crowded and competitive markets. One way industry leaders get ahead is tapping into their brand’s inner circle – the few diehard, repeat customers, who always open their messages.

Top 5 Inner Circle

7billionAccording to Dave and in theme with the e-card (right), consumers build lasting relationships with only about 5 brands at a time. These select few are considered “best friend brands” that consumers are happy to engage with on a regular basis.

Throughout the webinar, Dave showed off his own 5 best friend brands (Delta Airlines, Creative Market, eBags, Gilt, and Spotify) and the awesome tactics and messages that won them entry into Dave’s inner circle. (Get the full presentation here.)

Growing your inner circle

Email is smarter and more effective today – it’s ultimately a channel of conversion and a powerful relationship-building tool. How can you leverage email to nurture your super fans, so they accept you into their inner circle?

1)  Be relevant – send messages based on individual customer’s interests and behavior.
2)  Be trustworthy – respect your email list. Your actions need to be consistent with your messaging. Don’t over-send, spam, or share email addresses with third parties.

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Webinar recap – How to Succeed in the World of Paid Content

Webinars help us stay on top of industry topics, trends, and best practices without traveling to workshops or conferences.  (Another bonus – they’re frequently free!)

One pitfall of webinars is it’s difficult to fit them into our hectic schedules. To help out all you busy people, each month we’ll attend a webinar and summarize the key learning points for you, so we can learn from industry rock stars together.

Yesterday, we sat in on New Age Advertising: How to Succeed In The World of Paid Content. Speakers included:

New Age Advertising: How to Succeed In The World of Paid Content.

Content is the new face of digital advertising. With this realization, brands jumped on board – creating, curating, and sharing content to capture consumer attention and drive brand interaction. There are limitless content opportunities – blogs, articles, infographics, webinars, print publishing, and today’s guest of honor – paid or sponsored content.

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Get the 2014 Gartner Magic Quadrant for Web Content Management

Gartner, one of the world’s leading information technology research and advisory companies, uses the magic quadrant to uniformly evaluate different technologies. It helps readers “quickly digest how well a technology provider is executing against their stated vision.”

Learn more about the Gartner Magic Quadrant .

The 2014 Gartner Magic Quadrant for Web Content Management (WCM) offers an assessment of the strengths and weaknesses for each vendor in the WCM sphere.

The report includes:
•   An overview of the web content management market.
•   Assessments of strengths and weaknesses for each vendor in the Magic Quadrant.
•   The position of each vendor in the quadrant based on ability to execute and completeness of vision.

Our partner EPiServer, leading provider of digital marketing and ecommerce solutions, was positioned as Visionary in the Gartner Magic Quadrant for Web Content Management (WCM) 2014 report. They are offering access to the entire report for FREE. Get it here.

We love EPiSever, because they allow us to dynamically target content and imagery relevant to individual visitors. In fact, Whereoware’s website (the one you’re on right now) is built using the EPiServer platform. We’ve designed and developed a number of EPiServer-based websites for our customers. (See how our client Nutricia leveraged EPiServer for huge results – here.)

Whereoware’s twist on the ice bucket challenge

On Monday, September 8th, Whereoware put our twist on the ALS challenge. We challenged employees to donate to a charity of their choice. Whereoware matched all donations, and we raised a total of $2,100.  Of course, employees were PSYCHED to soak their bosses in icy cold water – one bucket per donation.

SO – consider yourself CHALLENGED! We know the ice bucket challenge is winding down, but we’re confident companies can keep the momentum going and impact a huge number of charitable organizations. Share our video and make it rain for a great cause!

Whereoware wins EPiServer’s 2014 Best Digital Marketing Site

Whereoware won Best Digital Marketing Site at the EPiServer 2014 North American Summit on July 30.

Whereoware designed and executed a new website and integrated email marketing campaign for client Nutricia Metabolics, a global health food manufacturing company. By leveraging both EPiServer 7 CMS and Silverpop Engage, Whereoware helps Nutricia deliver personalized website and email content, targeted to customer’s age and health condition.

Get the case study to see how Nutricia delivers a cohesive personalized customer experience for huge results.   

Warm congratulations to the other winners – Adage Technologies,  Partner of the Year; Nansen, Best e-commerce Site;  and iMedia Inc., Partner to Watch. Read more about the EPiServer North American Summit.


Paper Style recognized in the Internet Retailer 2014 Second 500 Guide®

Congratulations to our client, customized invitations and stationery retailer, for their inclusion in the Internet Retailer 2014 Second 500 Guide. Paper Style is recognized for their targeted email campaign that we helped develop, design, and execute.

Using marketing automation and personalization technology, the innovative wedding campaign comprises of a series of emails that follow a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way. This email program launched in autumn 2012, and has seen impressive returns – 244% higher open rate than their average email send and 330% increase in revenue per mailing.

The Internet Retailer Second 500 Guide lists e-retailers operating in North America that are ranked 501-1,000, based on 2013 online sales. The competitive information included on this list aims at helping other e-retailers improve their businesses.

To read more about the structure and success of Paper Style’s targeted campaign, get the case study.

Whereoware wins Silverpop’s 2014 Consulting Partner of the Year

ATLANTA, May 5, 2014 – Silverpop, a leading provider of digital marketing software that enables personalized customer experiences, today announces its 2014 North American Partners of the Year. The awards were presented at Amplify, the company’s twelfth annual customer conference in Atlanta. This year, Silverpop recognized Whereoware for consulting partner of the year, AgilOne for technology partner of the year, Big Scary Cranium for B2B agency of the year, LSC Digital for B2C agency of the year and Hitachi Solutions for Microsoft channel partner of the year.

“Silverpop’s extensive partner network helps our clients provide the highly personalized, one-to-one interactions today’s buyers deserve and expect,” said Will Schnabel, senior vice president of global business development at Silverpop. “The partners and agencies we are recognizing this year have gone above and beyond to ensure their clients achieve the next level of digital marketing success. Whether providing consulting advice for the most effective use of technology, or actually deploying campaigns, this year’s partners and agencies of the year have consistently provided exceptional service to our customers and we are thrilled to recognize them.”

Whereoware, consulting partner of the year for the second year in a row, is a digital design, development and marketing agency. The company consults on and implements a variety of CRM and marketing integrations, including Silverpop APIs,, Microsoft Dynamics CRM and EPiServer. With a deep understanding of Silverpop, Whereoware plans, designs, builds, executes, measures and optimizes emails and personalized websites. They support 57 Silverpop customers maximizing their marketing results and ROI. 

See the entire press release here. 

About Silverpop

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.  For more information visit

Whereoware marketing automation partner Silverpop to be acquired by IBM

We got big news from Atlanta yesterday. As you may have heard, our partner Silverpop announced their acquisition by technology giant IBM. It was just a matter of time before Silverpop was acquired, as we’ve seen similar large technology companies acquire big players in the marketing automation space: Adobe and Neolane, Salesforce and ExactTarget, Oracle and Eloqua, and others.

We are thrilled for Silverpop and excited to see what’s in store for us as Silverpop’s largest agency partner. IBM offers the increased investment capacity, technologies, global reach, industry expertise, and support to take Silverpop to the next level. IBM, meanwhile, just landed the best group of visionaries in the marketing automation space.

What does it mean to you, as a Whereoware customer?

We are feeling extremely positive about this news and you should too. We think the additional resources will only improve an already exceptional product. Silverpop will have a deep pool of resources and expertise to help them accelerate product development, sales, and marketing. Whereoware will, of course, continue to keep abreast of all the latest and greatest in marketing automation in general, and Silverpop in particular, and we’re confident our clients will benefit as we grow with Silverpop. For specifics on the benefits of the combined IBM – Silverpop offering see:

Silverpop Acquisition Frequently Asked Questions

A Message From Silverpop’s CEO

IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements

No short or intermediate term changes are expected at this time. We won’t have acquisition specifics until the deal closes. We have our ears to the ground and have already extended ourselves to Silverpop leadership to help them make this acquisition a home run in every way we can.

Please contact us on our website or at with any questions, comments, or concerns.

The Heartbleed bug – Whereoware websites NOT affected

Steampunk Spider You have probably heard about the Heartbleed bug, an Internet security breach that’s made some passwords, credit card information, and other sensitive online information vulnerable to certain hackers online. The name alone evokes terror. We wanted to reassure you that not all websites, and specifically NO Whereoware websites, are affected by the Heartbleed bug.

What do I need to know?

Almost all cases of the Heartbleed bug have been found in websites running on OpenSSL software — an encryption service to protect information sent to and from Web pages. In layman’s terms, this means hackers are able to view and access information on sites that were encrypted specifically to keep this personal information safe.

OpenSSL is an open source implementation of secure socket layer (SSL) encryption, and is therefore generally used for open source operating systems like Linux. Almost all cases of this bug have been seen on Linux web servers running Apache.

Whereoware runs Windows servers that use IIS. These servers do not use OpenSSL.

Effected websites running on OpenSSL are deploying patches, testing, and working steadfastly to secure their systems. There are mixed reviews on whether or not changing your website passwords is effective at this point. Your best bet is to continue to monitor your bank statements and online account activity and pay attention to updates in the news.