Category Archives: News + Events

Local Event: Email Breakfast Workshop with IBM and Ferguson – September 19

Email drives more engagement and revenue than almost any other channel, but consistently designing and sending effective emails is tough.

Local digital agency Whereoware is partnering with Ferguson Enterprises and IBM to host a comprehensive, but intimate, email workshop to help you boost email performance, while streamlining your email process.

In this free breakfast workshop, learn everything from email basics, to email process, to advanced topics – and get back to your office before lunch. (See our speaker lineup below!)

You’ll get:

  • A blueprint of email optimization fundamentals (from subject lines to email layout, to calls-to-action, and more).
  • An under-the-hood look at how Ferguson Enterprises developed a practical and effective email process to streamline email creation from inception through deployment.
  • An overview of Artificial Intelligence and Machine Learning, and how email marketers can prepare for the future – presented by IBM Watson Marketing.

When: Tuesday, September 19
8:30 AM – 10:30 AM

Where: Whereoware HQ
14399 Penrose Place, Suite 450
Chantilly, VA 20151

Cost: Free!

One last thing — breakfast and coffee is on us!

Save Your Spot

Speakers:

Loren McDonald, IBM

McDonald’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 300 webinars and presentations around the world. McDonald has 33+ years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM. He was named Marketing Executive of the Year in 2005 by the American Business Awards and 2011 Marketer of the Year, by the Email Evolution Council (division of the DMA).

Brittany Moreland, Whereoware

Brittany Moreland is the Digital Account Manager at Whereoware, where she manages a small team of marketers. She has eight marketing certifications and nine years of Agency and Marketing experience. She manages and facilitates client relationships and strategy, providing effective and strategic marketing recommendations. She also manages online content, optimizes digital marketing, and delivers a seamless e-commerce experience to clients.

Kelly Meyer, Ferguson Enterprises

Kelly Meyer is an Email Marketing Specialist at Ferguson Enterprises. She is the primary owner of our onboarding and re-engagement initiatives for all customers. In addition, she is responsible for the planning, strategy, and implementation of Ferguson’s HVAC, Showroom and Industrial email programs from conception to execution.

Alicia Sodoma, Ferguson Enterprises 

Alicia Sodoma is an Email Marketing Specialist at Ferguson Enterprises. She is the primary owner of local email marketing and SMS initiatives for all Ferguson branches in the U.S. She is also responsible for our testing initiatives in terms of coming up with campaign variables, analysis of tests and reporting on historical campaign results in order to shape future messages.

Click here to Save Your Spot!

Digital Dialogs: Your 2020 Digital Strategy

Digital-Dialogs-BannerThank you to everyone who came to our AmericasMart Digital Dialogs breakfast session: Your 2020 Digital Strategy.

If you missed the session or would like a refresher:

Get Your Presentation Slides here >>

Whereoware’s Digital Dialogs is an educational breakfast series geared towards Gift and Home industry vendors. Led by Whereoware and select industry leaders, these sessions simplify tough digital concepts in a casual and collaborative environment, and offer practical and actionable takeaways vendors can implement right away to grow their business.

Today, Whereoware and Eller Enterprises introduced the changed B2B sales landscape: how the acceleration of technology and evolving B2B buyer expectations are restructuring sales teams and displacing traditional sales channels; all in a race to achieve a consistent buying experience online and offline. The conversation centered on common challenges, huge opportunities, and simple, concrete steps every business can take to thrive in a digital-first sales environment.

Get the Presentation slides here or contact us for more information.

2017 Whereoware Awards and Recognition

We’ve been slow to toot our own horn on some recent award wins and recognition. Today, we’re making up for lost time and updating you on a few exciting happenings at Whereoware.

via GIPHY

Best B2B Agency at the Ace Awards

Whereoware Wins Ace Awards Best B2B AgencyWe’re proud to announce that Whereoware won a Ragan & PR Daily 2016 Ace Awards in the Best B2B/Business Services Agency category.

Announced in May 2017, the Ace Awards honor excellence in communications and marketing.

See all the winners here.

2017 Washington Executive Management Award, SmartCEO Magazine

Whereoware’s VP of Finance & Administration Frank Policastro won a SmartCEO Magazine 2017 Washington Executive Management Award!

IBM Beacon Award Finalist

Whereoware was also a finalist for a 2017 IBM Beacon Award for Outstanding Smarter Commerce Solution (we won this award in 2015).

The IBM Beacon Award recognizes an omni-channel solution developed for client Mud Pie, that combines a personalized, data-driven website, email marketing, digital advertising, and a mobile app.

See an example of Whereoware’s Mud Pie work here.

Whereoware is a 2017 IBM Beacon Award Finalist

Episerver’s North American Ascender of the Year award for 2016

Whereoware Wins Episerver Ascender Partner of The Year sign 250Whereoware won Episerver’s Ascender of the Year award for North America, as part of Episerver’s 2016 North America and Asia Pacific (APAC) Partner Awards, announced in March 2017.

As an Episerver Partner, Whereoware increased net new business 154%, one of the highest growth rates of any North American partner in 2016, and increased revenue over 685% year-over-year.

Whereoware also certified nine developers in Episerver over the past year and contributed to competitive lead generation goals. Read more about it here.

Congratulations to all the Winners

It’s been an exciting couple of months around here.

It’s gratifying to see our hard work recognized among some serious top-tech-talent. Congratulations to all the other winners!

Getting Started With SEO Checklist + Slides

Thank you to everyone who joined our webinar: Getting Started with SEO. We hope you have a solid basis of what SEO is and how you can make easy changes to your website to increase your search result page positioning.

If you missed the webinar or need a refresher:

Review the slides  HERE
Watch the Webinar:

Download the 5 Step checklist below:


2017 Gartner Magic Quadrant for Digital Commerce report

Whereoware Partner Episerver is named a Challenger in the 2017 Gartner Magic Quadrant for Digital Commerce. Episerver is now the highest placed Microsoft .NET-based solution in the Magic Quadrant.

The Gartner Magic Quadrant report evaluates 21 providers of digital commerce platforms to provide context and clarity to organizations considering vendors and platforms. Read the full report here: Gartner Magic Quadrant for Digital Marketing 2017.

Gartner awarded Episerver top marks for the critical capabilities of Agility, Customer Experience, Time to Productivity, and Total Cost of Ownership. They are the single platform listed in the “Challenger” category.

Episerver within Magic Quandrant

“A large majority of reference customers found it easy or very easy to implement and customize, whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform” Gartner Research, April 2017

Episerver Digital Experience Cloud provides integrated web content management, commerce, marketing and personalization capabilities. The platform provides the ability to leverage content for commerce and marketing functions and personalization/product recommendations as a core of the functionality.

Read the full report here: Gartner Magic Quadrant for Digital Marketing 2017.

Whereoware + Episerver

“Whereoware recognized a huge opportunity partnering with Episerver back in 2013. We’ve consistently been impressed with the platforms’ flexibility, innovation, and performance,” said Joe Harris, Whereoware Partner and Head of Development. “It’s gratifying to see Gartner recognize Episerver as a significant digital commerce Challenger.”

Whereoware is a longstanding Episerver partner. As the winner of Episerver’s 2016 North American Ascender of the Year award, 2015 Commerce Site of the Year award, and 2014 Best Digital Marketing Site award, Whereoware maximizes the Episerver platform to produce huge rewards for clients. See examples of our work here.

Whereoware Wins Episerver’s North American Ascender of the Year award for 2016

Whereoware Wins Episerver Ascender Partner of The Year sign 250Whereoware won Episerver’s Ascender of the Year award for North America, as part of Episerver’s 2016 North America and Asia Pacific (APAC) Partner Awards.

The Episerver Ascender of the Year award is awarded to the partner that has shown the most growth and contribution over the past year, in terms of revenue, lead generation, and loyalty.

“We were proud to announce Whereoware as our North American Ascender of the Year this year at Ascend,” said James Norwood, executive vice president of strategy and CMO at Episerver. “Whereoware is one of our highest performing and fastest growing partners, who go above and beyond to elevate our mutual customers’ digital strategies. Optimizing immersive digital experiences is core to our mission, and Whereoware reflects this both in service and practice. We look forward to continuing our partnership with Whereoware, as we continue to lead the industry together.”

Episerver is a leading provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud. As an Episerver Partner, Whereoware increased net new business 154%, one of the highest growth rates of any North American partner in 2016, and increased revenue over 685% year-over-year. Whereoware also certified nine developers in Episerver over the past year and contributed to competitive lead generation goals.

Examples of project success include a personalized website for client Yamaha WaterCraft Group, that saw a 104% increase in pageviews, 92% increase in sessions and 181% increase in mobile traffic; and a personalized e-commerce website for client Mud Pie, that saw a 120% increase in revenue, 508% increase in mobile revenue and a 56% increase in e-commerce conversion rate.

“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in a way that replicates the fun and excitement our customers have on the water.”

Episerver presented Whereoware the award during its annual Partner Day at Ascend 2017, held from February 26 to March 1 at the Cosmopolitan of Las Vegas.

Episerver also recognized partners in several other categories, including Rightpoint, named North America’s Premium Partner of the Year; Siteworx, named North America’s Solution Partner of the Year; Fusion Digital, named APAC Premium Partner of the Year; and Studio 60, named APAC Ascender of the Year.

About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information, visit www.episerver.com.

Local Event: Getting Started with SEO – May 4



If a user searches for your company name on Google, does it return on the first page of search results? According to Hubspot, 75% of users never scroll past the first page of search results. If you answered no to the first question, join our free workshop to learn how to get started with SEO.

In this session you will learn:
• How search engines work
• The basics of search engine optimization
• Usability and content
• Useful SEO tools

When: Thursday, May 4, 2017 – 8:30 – 10:30 AM EST
Where: Whereoware HQ | 14399 Penrose Place | Suite 450 | Chantilly, VA 20151
Cost: Free!

Plus, walk away with our checklist: 5 Steps to Getting Started with SEO

Oh, and breakfast + coffee’s on us!

Released: Yamaha WaterCraft Group Unveils New Websites

Yamaha WaterCraft Group launched two newly redesigned websites: YamahaBoats.com and YamahaWaveRunners.com. Built by Whereoware, both sites feature a new look and feel, updated branding, enhanced user experience (UX), high resolution product imagery, and streaming video.

yamaha-watercraft-group-responsive-homepages

Since site launch, Yamaha WaveRunners saw an 84% increase in site traffic and a 157% increase in mobile traffic, and Yamaha Boats saw an 92% increase in site traffic and a 181% increase in mobile traffic. (See more screenshots of Yamaha WaveRunners and Yamaha Boats.)

The new websites are modern and clean, letting environmental and lifestyle imagery show off product details. The navigation is updated with a visual dropdown menu to help consumers compare different WaveRunners and Boats at-a-glance by model and length.

With a focus on the end consumer, Yamaha and Whereoware developed an interactive quiz on both homepages to help consumers decide on the best WaveRunner or Boat for their interests, budget, and lifestyle. They further this focus by personalizing messaging, images, and promotions throughout the website, based on user behavior.

For example, if a website visitor fits the “21-foot boat persona,” the homepage slider features a streaming video and environmental images of a 21-foot boat. As they scroll down the page, product images and text change to be more relevant to a consumer shopping for a 21-foot boat. This persona-based personalization continues throughout internal site pages.

Both sites are also personalized to display the visitor’s nearest Yamaha dealer location at the top of the page to make it easy for consumers to visit their local dealership and test drive a model.

Serving the right content to the right person (instead of showing the same static webpages to everyone all the time) helps prospective customers find the Yamaha products, videos, top technologies, and dealer locations they need to make an informed shopping decision.

In their words:

“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in way that replicates the fun and excitement our customers have on the water.”

About Yamaha WaterCraft Group

Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.