Category Archives: News + Events

Free Local Event: Email + Website Quick Wins

Quick Wins for Website + Email Success

Tired of complicated marketing theory? Instead, join Whereoware, Episerver, + IBM Marketing Cloud for a free local event on Quick Wins for Fast Marketing Success. During this session, we’ll walk through proven website tweaks and email updates you can make today to immediately improve marketing success. We’ll skip the trendy buzzwords and instead focus on what works: simple, practical tips that boost ROI.


  • Easy website updates to increase conversions
  • How to use email to drive website traffic
  • Email + landing page “before and afters” that reduce friction and increase conversions
  • Tips for optimizing for mobile

When: July 21, 2016 at 8am – 12pm (continental breakfast will be served)
Where: Hilton Arlington VA
950 North Stafford St.,  Arlington VA 22203
Cost: Free!
8:00-8:30 – Networking and breakfast
8:30-8:45 – Introduction
8:45-9:30 – Website quick wins presentation
9:30-10:00 – Breakouts – real-time optimization of website pages by Whereoware experts
10:00-10:30 Break/networking
10:30-11:15 – Email quick wins presentation
11:15-11:45 – Breakouts – real-time optimization of emails by Whereoware experts
11:45-12:00 – Wrap up

*Certificate of Participation will be given to all attendees.

Hosted by Whereoware + Episerver + IBM Marketing Cloud

Geek Pride Day Trivia Success!

Winner of Whereoware's Trivia ContestThank you to everyone who submitted a trivia stumper for our Geek Pride Day Trivia! Our teams had a great time competing in five categories: Entertainment, Sports, History, Geography, + Whereoware.

A valiant effort was made by all teams, but Yer a Quizzard Harry is the winner!

Whereoware will donate $1,500 to the Loudoun County Animal Shelter! Check out all the fun we had – below!

Try To Outsmart Us – Geek Day Trivia Competition

We’re so pumped that Geek Pride Day is this Wednesday, May 25!

We’re celebrating in typical geek fashion with a battle of the brains – a Whereoware Trivia competition!

Our trivia superheroes teamed up to win $1,500 for charity, but we need your help to stump them! Please send us your trivia questions, using the form (protected by our green superhero, CEO Eric Dean).

Categories are Entertainment, Sports, Geography, History, and Whereoware Fun Facts.

Your trivia question might decide whether Yer A Quizzard Harry takes the title of Whereoware Trivia Master, or whether Revenge of The Nerds wins big.

Check out all our teams + their charities, and thanks in advance for sending us your trivia stumpers!

Whereoware Geek Day Trivia Competition


April Fool’s Day Winner Announced!

Our April Fool’s Day prank was a great success! Thank you to everyone who checked out our redesigned website and took part in the fun. We not only met our visitor goal, but exceeded it, and we couldn’t have done it without you!

(No idea what we’re talking about? Check out our post from last week.)

We’re happy to announce our April Fool’s winner is…..

Jacolyn Gleason! Jacolyn nominated The Cystic Fibrosis Foundation to receive Whereoware’s $2,000 donation ($5 for every visitor to our prank homepage).

Winner - Jacolyn Gleason“Thank you Whereoware for using April Fool’s Day as a platform to do good, and thank you for allowing me to not only be a participant, but to humbly win such a generous donation for Cystic Fibrosis Foundation.”

“The Cystic Fibrosis Foundation is very dear to my heart. Two of my uncle’s, who I grew up with as my brothers, passed away from the disease.

For my family, part of keeping their memory alive is continuing in the fight to find a cure. Since their passing, now decades ago, there have been significant advancements in treatment, life expectancy, etc. This is due not only to the hope and strength of those suffering and their families who support them, but through the help of donations like this.

I am humbled to accept this donation to the Cystic Fibrosis Foundation. I would like to dedicate Whereoware’s donation to my Uncle Owen and my Uncle Robert, and anyone else who is affected by the condition.”

Thank you Jacolyn for playing along with our April Fool’s Day prank, and we are honored to make this donation to the Cystic Fibrosis Foundation.



Whereoware is a finalist in the Helios Apollo Awards

Chantilly, VA – March 4, 2016 – Whereoware announced today that it has been named a finalist of the 10th Annual Helios Apollo Awards.

Whereoware is one of 33 finalists and was selected in both the Community Outreach and Innovative Technology categories. The Apollo Awards, presented by the Helios HR, honors human capital excellence in talent development.

The awards are open to all employers, regardless of size or industry, with a location in Greater Washington. Out of the 250 nominations received, the honorees were selected by a panel of judges independent of Helios HR, comprised of industry experts, Chief Human Resource Officers and former Apollo Award Winners.

Whereoware is a digital agency with over 16 years of experience building awesome personalized websites, developing intuitive mobile applications, creating award-winning emails, and getting huge results with data integrations. Headquartered in Chantilly, Va., Whereoware’s clients span industries across the nation.

“Whereoware has set the standard in building a culture of intention by focusing on the growth and development of their people,” said Kathy Albarado, CEO of Helios HR and Founder of The Apollo Awards. “This award recognizes the progression, creativity, and vision of our finalists in addressing the talent challenges employers face today.”

“We’re honored to be named a Helios finalist in both the Community Outreach and Innovative Technology categories,” said Teya Tuccio-Flick, Partner, Marketing. “We’re committed to supporting our community and giving employees the flexibility to champion their own charitable causes whenever possible. We’re also all about pushing the status quo and finding creative, cost-effective ways to use digital channels to enhance and advance our clients’ businesses. It’s a fun, innovative company culture.”

Whereoware will be honored at the high energy, Apollo Awards breakfast ceremony on Wednesday, June 1st at Hyatt Regency Reston, where category winners will also be announced.

To register for the ceremony or view the full list of honorees, visit

Mud Pie Wins Episerver’s Best Ecommerce Website

Mud Pie Episerver WinnerWe’re very excited to announce our client Mud Pie won Best Ecommerce website in the 2015 Episerver North America Website Awards. Thank you to all who voted!

Congrats to the other winners: Landscape Structures by Space150 – Best B2B Website + The Metropolitan Opera by Adage Technologies – Best B2C Website

About Mud Pie’s Episerver website

Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more. Whereoware redesigned and rebuilt their site in 2015 using WOWCommerce (built on Episerver).

The new site recognizes website visitors based on the products they’ve shown interest in (baby products vs. apparel or home decor) and then dynamically shows promotions and products in that category. This personalization delivers a better shopping experience by helping customers easily find the items they’re seeking and delivers better results: 120% increase in revenue and a 508% increase in mobile revenue.

Read all about Mud Pie’s personalized website + check out the video below.

Produced by Episerver for their Ascend Conference in November, featuring Mud Pie eCommerce Manager,  Andrea Ouargli + our very own Senior Online Marketing Manager, Faith Albers!

The Website Awards celebrate excellence of best-in-class websites built on the Episerver or Ektron platform and judges site content, structure and navigation, mobile optimization, use of Episerver, results, and overall experience.

Save a spot at our free email optimization workshop


We’re holding a free email workshop on January 20th (info below). We’ll walk through email tips and tweaks to help you stand out from the inbox crowd, drive traffic to your website, and engage prospects.

Bring in your own email (or email it to Alyson Hunter) and our email experts will optimize it for you on the spot (in a constructive, pressure-free way).  We’ll also give you our handy email checklist, so you can always reference our email Do’s and Don’t’s before you hit send.

You’ll leave the workshop full (free breakfast!) and with a list of improvements to make right away to improve your emails.

Learn how to :
• capture attention in crowded inboxes
• write copy recipients read + compelling calls-to-action that get clicked
• design your emails for mobile readers

When: January 20th at 8:30 to 10:30 a.m.
Whereoware’s new office
14399 Penrose Place, Suite 450, Chantilly, Virginia 20151
Phone: 703-996-4285

Whereoware embraces geeks + supports

Whereoware partied hard on Monday, July 13th – Embrace Your Geekness Day! This little-known holiday is all about showing off your geeky sides, and Whereoware has plenty of those. We’ve got your sneek peek below, but you can check out ALL our geeky pics and secrets (you don’t want to miss this! )

Whereoware celebrates Embrace Your Geekness Day

Whereoware rarely needs a reason to dress up in Star Trek gear + rock our geek glasses. We took the celebration a step farther by encouraging our friends, clients, Twitter followers, and Facebook folks to join in the fun + send us their own geek selfies.  For every geek selfie and social share received, we donated $15 to is a non-profit dedicated to expanding participation in computer science by making it available in more schools and increasing participation by women and underrepresented students of color. Their vision is that every student in every school should have the opportunity to learn computer science.

Whereoware was happy to celebrate and support future geeks on Embrace Your Geekness Day. Thank you to everyone who helped us make this day a success + raise money for a great cause. We’re already planning our costumes for next year!

Whereoware’s 2015 IBM Amplify Recap Infographic

We sent 14 Whereoware geeks to the 2015 IBM Amplify Conference in San Diego. It was a blast! The sessions were awesome and informative, and we had a great time seeing old friends and meeting new ones.

This year’s Amplify was especially exciting. We were honored to win the 2015 Silverpop Partner of the Year award, just a few months after winning the 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. These awards both recognize our extensive experience using Silverpop to get huge results for our clients and are a testament to our longstanding relationship with Silverpop (and now IBM).

Of course, we gave away a ton of geek chic glasses! Check out a few of our lucky winners in the Amplify Recap Infographic (below), and more fantastic geek chic pics  on our Twitter page.