Category Archives: News

Whereoware wins EPiServer’s 2014 Best Digital Marketing Site

Whereoware won Best Digital Marketing Site at the EPiServer 2014 North American Summit on July 30.

Whereoware designed and executed a new website and integrated email marketing campaign for client Nutricia Metabolics, a global health food manufacturing company. By leveraging both EPiServer 7 CMS and Silverpop Engage, Whereoware helps Nutricia deliver personalized website and email content, targeted to customer’s age and health condition.

Get the case study to see how Nutricia delivers a cohesive personalized customer experience for huge results.   

Warm congratulations to the other winners – Adage Technologies,  Partner of the Year; Nansen, Best e-commerce Site;  and iMedia Inc., Partner to Watch. Read more about the EPiServer North American Summit.

 

Paper Style recognized in the Internet Retailer 2014 Second 500 Guide®

Congratulations to our client, customized invitations and stationery retailer PaperStyle.com, for their inclusion in the Internet Retailer 2014 Second 500 Guide. Paper Style is recognized for their targeted email campaign that we helped develop, design, and execute.

Using marketing automation and personalization technology, the innovative wedding campaign comprises of a series of emails that follow a bride and/or her friends through wedding events, offering Paper Style products to match their needs along the way. This email program launched in autumn 2012, and has seen impressive returns – 244% higher open rate than their average email send and 330% increase in revenue per mailing.

The Internet Retailer Second 500 Guide lists e-retailers operating in North America that are ranked 501-1,000, based on 2013 online sales. The competitive information included on this list aims at helping other e-retailers improve their businesses.

To read more about the structure and success of Paper Style’s targeted campaign, get the case study.

Whereoware wins Silverpop’s 2014 Consulting Partner of the Year

ATLANTA, May 5, 2014 – Silverpop, a leading provider of digital marketing software that enables personalized customer experiences, today announces its 2014 North American Partners of the Year. The awards were presented at Amplify, the company’s twelfth annual customer conference in Atlanta. This year, Silverpop recognized Whereoware for consulting partner of the year, AgilOne for technology partner of the year, Big Scary Cranium for B2B agency of the year, LSC Digital for B2C agency of the year and Hitachi Solutions for Microsoft channel partner of the year.

“Silverpop’s extensive partner network helps our clients provide the highly personalized, one-to-one interactions today’s buyers deserve and expect,” said Will Schnabel, senior vice president of global business development at Silverpop. “The partners and agencies we are recognizing this year have gone above and beyond to ensure their clients achieve the next level of digital marketing success. Whether providing consulting advice for the most effective use of technology, or actually deploying campaigns, this year’s partners and agencies of the year have consistently provided exceptional service to our customers and we are thrilled to recognize them.”

Whereoware, consulting partner of the year for the second year in a row, is a digital design, development and marketing agency. The company consults on and implements a variety of CRM and marketing integrations, including Silverpop APIs, Salesforce.com, Microsoft Dynamics CRM and EPiServer. With a deep understanding of Silverpop, Whereoware plans, designs, builds, executes, measures and optimizes emails and personalized websites. They support 57 Silverpop customers maximizing their marketing results and ROI. 

See the entire press release here. 

About Silverpop

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.  For more information visit silverpop.com.

Whereoware marketing automation partner Silverpop to be acquired by IBM

We got big news from Atlanta yesterday. As you may have heard, our partner Silverpop announced their acquisition by technology giant IBM. It was just a matter of time before Silverpop was acquired, as we’ve seen similar large technology companies acquire big players in the marketing automation space: Adobe and Neolane, Salesforce and ExactTarget, Oracle and Eloqua, and others.

We are thrilled for Silverpop and excited to see what’s in store for us as Silverpop’s largest agency partner. IBM offers the increased investment capacity, technologies, global reach, industry expertise, and support to take Silverpop to the next level. IBM, meanwhile, just landed the best group of visionaries in the marketing automation space.

What does it mean to you, as a Whereoware customer?

We are feeling extremely positive about this news and you should too. We think the additional resources will only improve an already exceptional product. Silverpop will have a deep pool of resources and expertise to help them accelerate product development, sales, and marketing. Whereoware will, of course, continue to keep abreast of all the latest and greatest in marketing automation in general, and Silverpop in particular, and we’re confident our clients will benefit as we grow with Silverpop. For specifics on the benefits of the combined IBM – Silverpop offering see:

Silverpop Acquisition Frequently Asked Questions

A Message From Silverpop’s CEO

IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements

No short or intermediate term changes are expected at this time. We won’t have acquisition specifics until the deal closes. We have our ears to the ground and have already extended ourselves to Silverpop leadership to help them make this acquisition a home run in every way we can.

Please contact us on our website or at info@whereoware.com with any questions, comments, or concerns.

The Heartbleed bug – Whereoware websites NOT affected

Steampunk Spider You have probably heard about the Heartbleed bug, an Internet security breach that’s made some passwords, credit card information, and other sensitive online information vulnerable to certain hackers online. The name alone evokes terror. We wanted to reassure you that not all websites, and specifically NO Whereoware websites, are affected by the Heartbleed bug.

What do I need to know?

Almost all cases of the Heartbleed bug have been found in websites running on OpenSSL software — an encryption service to protect information sent to and from Web pages. In layman’s terms, this means hackers are able to view and access information on sites that were encrypted specifically to keep this personal information safe.

OpenSSL is an open source implementation of secure socket layer (SSL) encryption, and is therefore generally used for open source operating systems like Linux. Almost all cases of this bug have been seen on Linux web servers running Apache.

Whereoware runs Windows servers that use IIS. These servers do not use OpenSSL.

Effected websites running on OpenSSL are deploying patches, testing, and working steadfastly to secure their systems. There are mixed reviews on whether or not changing your website passwords is effective at this point. Your best bet is to continue to monitor your bank statements and online account activity and pay attention to updates in the news.

Creative Co-Op Wins a MarketingSherpa Email Excellence Award

Creative Co-Op was recently named a national award winner of the MarketingSherpa Email Awards for its innovative Closeout marketing campaign developed in conjunction with digital agency Whereoware. Using marketing automation and personalization technology, Whereoware developed a B2B closeout email campaign that moves excess inventory, minimizes profit loss, and protects the brand. This campaign was one of the company’s highest revenue-producing programs, producing an 808% ROI in the first month and continuing to deliver traffic and sales month after month.

The marketing automation campaign matches individual retailers with specific items they previously purchased, giving them first choice when these items move to closeout. The timeliness, as well as a focus on personalized product recommendations, led to a 255% month-over-month increase in closeout items sold in the first month of the campaign. The Closeout campaign continues to be a success for both Creative Co-Op and its retailers. In addition to the big lift in closeout sales, 84% of items purchased from the campaign were non-closeout items purchased with the special items.

The winners will be honored at the 11th Annual MarketingSherpa Email Summit 2014, taking place February 17-20 at the Aria Resort & Casino in Las Vegas.

Check out other MarketingSherpa award winners and their innovative marketing campaigns.

To read more about the structure and successes of Creative Co-Op’s Closeout campaign, get the two-page case study.

About Creative Co-Op

Creative Co-Op designs, imports, and distributes home decorative accessories, gift, and seasonal categories for retailers around the world. The company was founded in 2001 and has extensive experience in offshore sourcing focused on design, workmanship, finishing and timely delivery. Creative Co-Op is based in Memphis, Tennessee and has permanent showrooms in Atlanta, Dallas, Las Vegas, and Memphis. Additional information may be found at the company’s website, www.creativecoop.com.

About Whereoware

Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals.

Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

In Our Words: Whereoware Wins ICON Honors

Leave it to Whereoware President Eric Dean to find just the right words to share the excitement and gratitude we felt winning an award for Innovative Technology Applications at the 2013 ICON Honors gala July 11.  As always, we are proud to deliver our customers exceptional results.

Our winning email closeout campaign for Creative Co-op was designed to move excess inventory profitably through a more personalized approach to retailers. By targeting product data, Creative Co-op personalized e-mail campaign had a 75% higher conversion rate than any other visit to their website and is collecting continuous revenue. Results showed that not only were site visitors purchasing discontinued items targeted through the campaign, but they were also filling their carts with new, full-priced items.

Hear more about our award winning email program with Creative Co-op in Whereoware President Eric Dean’s words.
 

Check out our fearless leader’s acceptance speech at the 2013 ICON Honors gala.

Scout Limited, Inc. unveils new websites for its brands

Park Designs and Split P launch new sites

Scout Limited, Inc. partnered with Whereoware to launch two newly redesigned websites for each of its brands: Park Designs a leading wholesale source for home and kitchen textiles, decorative accessories, and lighting and Split P a line driven by the latest trends in color and pattern creating exclusive designs for tabletop and home decor. www.parkdesigns.net and www.split-p.net.

The new Park Designs and Split P websites make it easier for retailers to shop by using a top navigation bar that places products into intuitive categories. Filters such as color, occasion, and pattern help retailers narrow down large product categories into product groupings specific to individual retailers’ needs. Consumers can now view products, find local retailers and contact them directly.

“Creating a better, more intuitive shopping experience for our retailers and supporting their selling effort was our top priority,” said Marty Metzler, President of Scout Limited, Inc.
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Whereoware Wins ICON Honors for Technology Applications

GDA Staff — Gifts and Dec

ATLANTA,July 11, 2013 – Recognizing Innovation, Contribution and Achievement in the gift and home industry, the Icon Honors were presented Thursday night, July 11, during a gala affair held at the Marriott Marquis. The honors recognize achievements across the industry, including those of individuals, manufacturers, retailers, sales reps and service providers and were presented in front of a filled ballroom of hundreds of industry colleagues. Grammy-winning musician Peter Frampton entertained the crowd, and former CNN anchorwoman Lynne Russell helped to emcee the event alongside Americasmart president and COO Jeffrey L. Portman Sr.

Winners of 2013 Icon Honors are:

INNOVATION

Innovative Technology Applications

  • Whereoware, Herndon, VA, for its email closeout campaign designed for Creative Co-op, which was designed to move excess inventory profitably through a more personalized approach to retailers. Innovative Product Design
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