Category Archives: News + Events

Whereoware’s 2015 IBM Amplify Recap Infographic

We sent 14 Whereoware geeks to the 2015 IBM Amplify Conference in San Diego. It was a blast! The sessions were awesome and informative, and we had a great time seeing old friends and meeting new ones.

This year’s Amplify was especially exciting. We were honored to win the 2015 Silverpop Partner of the Year award, just a few months after winning the 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. These awards both recognize our extensive experience using Silverpop to get huge results for our clients and are a testament to our longstanding relationship with Silverpop (and now IBM).

Of course, we gave away a ton of geek chic glasses! Check out a few of our lucky winners in the Amplify Recap Infographic (below), and more fantastic geek chic pics  on our Twitter page.



Whereoware Wins 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution

IBM Beacon Awards recognize select Business Partners for delivering advanced cloud, analytics, mobile, security and social solutions


HERNDON, VA – February 11, 2015 – Whereoware was named a winner of a 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. Each year, this honor awards a select number of IBM Business Partners who delivered exceptional solutions to drive business value and transform the way their clients and industries do business in the future. The 2015 awards recognize achievements across a wide-range of solution areas, including, cloud, analytics, mobile, security, and social business.

“The integration of Whereoware’s Spotlight Sales app with Silverpop and Xtify helps Evergreen’s sales team provide even better service to our customers. Now our marketers immediately push relevant promotions and hot leads to sales, our managers can visually see what reps are showing and selling, and the reps’ real-time access to customer history and behavior means they walk into sales calls speaking directly to clients’ unique pain points. This makes for a far more efficient and successful sales meeting,” said John Toler, President at Evergreen. “When you have a team of 175-plus sales professionals representing your brand all over the U.S. and Canada, being able to seamlessly get on the same page from one app is priceless.”

“We are thrilled to receive an IBM Beacon Award for Outstanding Smarter Commerce Solution. While having happy clients is our first priority, recognition for our work among so many talented Business Partners is a huge honor. Being able to integrate Silverpop insights and Xtify into our sales software brings tremendous incremental value to our customers and to our product,” said Eric Dean, CEO of Whereoware.

The Beacon Awards are an integral part of IBM’s Business Partner recognition program. Announced at the IBM PartnerWorld Leadership Conference in Las Vegas, Nevada, United States, the winners are selected by a panel of expert judges consisting of IBM executives, industry analysts, and members of the press. IBM’s Beacon Awards recognize Business Partners who have demonstrated business excellence in delivering IBM-based solutions to clients around the world to drive transformation and business growth. This year’s awards recognized Business Partner achievements across 28 award categories. This includes two new awards for 2015: the Big Data and Analytics Solution award and Technical Support Services Solution award.

“The 2015 Beacon Award winners are Business Partners who have demonstrated their ability to transform the way their industries do business and deliver outstanding value to clients through the development of new, advanced solutions focused on cloud, analytics, mobile, security and social,” said Marc Dupaquier, general manager, IBM Global Business Partners. “We’re pleased to recognize Whereoware for consistently delivering these innovative IBM solutions by honoring them with a Beacon Award for Outstanding Smarter Commerce Solution.”

For more information about the IBM Beacon Awards, including information about winners and finalists, please visit

To learn more about IBM PartnerWorld, a comprehensive program that offers marketing and sales resources, training, certification and technical support to help create new revenue and market opportunities for IBM Business Partners, visit

Don’t miss our session at IBM’s InterConnect 2015

Whereoware is psyched to be speaking at IBM’s InterConnect 2015 in Las Vegas this February!

Whereoware speaking session at InterConnect 2015Whereoware’s Partner, Client Marketing Bill Haskitt + Silverpop’s Strategic Marketing Evangelist Ellen Valentine are presenting “Delivering a Personalized Digital Experience with Silverpop” at InterConnect 2015. 

Our VP of Sales, Allan Barmak will also be there to discuss all thing’s digital. Whether its Silverpop, Xtify, awesome email campaigns and websites, omni-channel marketing, online personalization,  or mobile, they’d love to meet up (or grab a bite). (Feel free to reach out ahead of time – contact info below).

Whereoware’s speaking at InterConnect 2015 details:

Session: Delivering a Personalized Digital Experience with Silverpop
Time: Tuesday, February 24, 8:00 – 9 a.m.
Venue: Mandalay Bay
Room: Jasmine Ballroom F

About this session

Want to enhance the customer experience, while reducing your bounce rate and improving key metrics such as your email conversion, average time on site, and page views? We will show you how to tie your email and website together to achieve these goals and create a more personalized customer experience. See a working case study where a marketing automation platform, Silverpop, is integrated with a website to create a customer-centric online experience. You’ll see how things look from the customer viewpoint and get a bird’s-eye view under the technology hood. Plus, take home our handy “Ideas to Integrate” checklist, featuring our top five ideas for developing a cohesive online experience for your customers.
Stream: Cloud Business Applications
Track: Midsize businesses & Start-ups: Competitive Advantage with Cloud & Analytics

Get in Touch

Bill Haskitt, Partner, Head of Client Marketing
P. 703-889-1212

Allan Barmak, Vice President of Sales
P. 703-639-4594
C. 703-597-1033

Check out more info on InterConnect 2015. 

Webinar recap – Guy Kawasaki talks the art of social media

Webinars are an important (and usually free) way to stay abreast of industry trends and gather advice from the mouths of digital influencers. We know it’s tough to sit in on every webinar you register for, so let’s make a deal. We’ll attend our favorites and summarize their key points for you, so we can learn from industry rockstars together.

We joined best-selling author Guy Kawasaki and social media, marketing, and blogging strategist Peg Fitzpatrick on their webinar The Art of Social Media – Power Tips for Power Users, hosted by Marketo. The duo co-authored a book by the same title (right).

This webinar was full of practical tips to grow a focused and compelling presence on social media. Honestly, it was one of the best webinars we’ve sat in – we were taking notes at a furious pace to share in this recap. Key themes and main tips are summarized for you below.

How to build a social media foundation

Optimize your photo

People on social networks are making split-second decisions, so adding a genuine photo of yourself on all of your channels is key. In Guy Kawasaki’s words, “If social was online dating, it’s not e-harmony, where you’re looking at a thousand data points to find your soulmate. It’s Tinder, where you’re looking at a picture deciding to swipe left or right.”

An appealing profile photo clearly shows your face and personality. A close-up with a positive or funny expression is better than a group shot where you’re not discernible.
How to Take a Great Social Media Profile Photo

Similarly, optimize your cover photo

A default cover photo is a tell-tale sign that you’re a social amateur. Your cover photo should tell a story about who you are and what’s important to you. Think of your cover photo as a visual elevator pitch – what split-second impression do you want to leave with your audience?

Optimize your bio

Continue reading Webinar recap – Guy Kawasaki talks the art of social media

Whereoware redesigns new website for Paragon

Wall art and home décor manufacturer Paragon has launched a newly redesigned website at

Website Redesign Paragon

Whereoware designed and built the site, which “marries a simple interface with a stylish modern design employing brand new, interactive features.”

Intuitive navigation and robust search and sorting options allow users to find items by style, subject, product type or designer. Large product imagery, quick-view and zoom options magnify product details to appeal to retailers and designers. The site also includes look books, design tips and a store locator that allows visitors to find retailer locations and print directions using Google Maps.

See the press release on Home Accents Today for all the features + updates.

Find our geeks to win $250 for charity!

Find our geeks New Year's Scavenger HuntTo kick off the New Year, we’ve hidden six geeky winter characters on our website and social sites. Find them all and you may win $250 for the charity of your choice! (You’ll also receive a Whereoware t-shirt. It’s cool + super soft. We promise.)

Simply fill out the form below with the correct answers, and you’ll be entered to win. Get your entries in by January 31. The winner will be selected randomly and notified via email on February 4.

Did you find all of our winter geeks?

Whereoware wins Best Social Media/Digital/Web Agency at the 2014 Ace Awards

We made the A-list! Whereoware wins best Social Media/Digital/Web Agency on the 2014 Ace Awards A-list, presented by Ragan Communications and PR Daily. Congratulations to all of the winners!

The A-list represents agencies, individuals, and teams in PR and marketing who, day in and day out, are THE best.

In their words, “Whereoware took digital marketing automation to a new level by personalizing websites and apps to each unique audience group. Working with both consumer-facing sites as well as internal management apps, the agency achieved some impressive results (for example, a 42 percent increase in conversion rates within the particular campaign’s first month). What’s really impressive, however, is that these automated campaigns enabled clients to better connect with audience members and employees for positive, lasting results.”

Read more about the 2014 Ace Awards here.

Whereoware wins Best B2B Mobile Application at the 2014 MobileWebAwards

Whereoware’s Spotlight Sales Application won Best B2B Mobile Application at the 2014 MobileWebAwards, presented by the Web Marketing Association. The MobileWebAward recognizes excellence in the exploding world of mobile development.  Warm congratulations to the other winners!

Whereoware’s Spotlight Sales app increases sales and improves accountability of sales teams’ daily activity. With Spotlight, companies showcase products, categories, catalogs, branded product sheets, and wishlists. Reps take orders and review order history from anywhere (no WiFi required). Integrated with marketing automation tool Silverpop, Spotlight features a scoring model incorporating leads online behavior (emails opened, webpages visited, etc.) and offline behavior (interactions in meetings). The integration provides reps a 360° view of past engagement, order history, and positioning within the sales cycle.

Address verification and proximity search empower reps to work the most promising leads first, close sales on the road, and increase operational efficiency. Meanwhile, management monitors sales activity in real-time to personalize rep training and boost productivity.

See the full award entry here.

See Spotlight in action! Check out our Spotlight case studies and the full breadth of Spotlight’s unique functionality on our website.