In this webinar, you’ll:
1. Learn how to identify and create personas
2. Learn how to target personas with specific, personalized website messages
3. Discover how to increase ROI with personalization (from simple to sophisticated)
Bonus: We’ll throw in a FREE persona worksheet.
Elizabeth Cordeiro, Senior Digital Account Manager, Whereoware
We are so excited to be one of SmartCEO’s Corporate Culture Awards winners! Our amazing leadership team and awesome employees made it possible for us to be ranked among 49 other firms in the Washington Metro region.
Yamaha WaterCraft Group launched two newly redesigned websites: YamahaBoats.com and YamahaWaveRunners.com. Built by Whereoware, both sites feature a new look and feel, updated branding, enhanced user experience (UX), high resolution product imagery, and streaming video.
Since site launch, Yamaha WaveRunners saw an 84% increase in site traffic and a 157% increase in mobile traffic, and Yamaha Boats saw an 92% increase in site traffic and a 181% increase in mobile traffic. (See more screenshots of Yamaha WaveRunners and Yamaha Boats.)
The new websites are modern and clean, letting environmental and lifestyle imagery show off product details. The navigation is updated with a visual dropdown menu to help consumers compare different WaveRunners and Boats at-a-glance by model and length.
With a focus on the end consumer, Yamaha and Whereoware developed an interactive quiz on both homepages to help consumers decide on the best WaveRunner or Boat for their interests, budget, and lifestyle. They further this focus by personalizing messaging, images, and promotions throughout the website, based on user behavior.
For example, if a website visitor fits the “21-foot boat persona,” the homepage slider features a streaming video and environmental images of a 21-foot boat. As they scroll down the page, product images and text change to be more relevant to a consumer shopping for a 21-foot boat. This persona-based personalization continues throughout internal site pages.
Both sites are also personalized to display the visitor’s nearest Yamaha dealer location at the top of the page to make it easy for consumers to visit their local dealership and test drive a model.
Serving the right content to the right person (instead of showing the same static webpages to everyone all the time) helps prospective customers find the Yamaha products, videos, top technologies, and dealer locations they need to make an informed shopping decision.
In their words:
“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in way that replicates the fun and excitement our customers have on the water.”
About Yamaha WaterCraft Group
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.
DC Inno hosted their annual DCFest last night. We’re so excited to be named one of two (shoutout to LivingSocial) Reader’s Choice winners for DC Inno’s Coolest Companies competition! 10 coolest companies were announced (see the list here)winners at the festival, 8 editorial + 2 Reader’s Choice – congrats to all companies!!
Last week, three of Whereoware’s email marketers headed to Boston to attend the Litmus Email Design Conference. Today, they share key takeaways from one of the smartest email communities in the world. In case you missed it:
Dan Caro, Whereoware’s Director of Marketing Operations. (@dcaro12) Takeaways:
The Email Design Conference continues to be the premier event for email marketers. Speakers only get 30 minutes to present, so there’s no time for the fluff you get at other email conferences. They even replace Q&A with email speed dating sessions with some of the best minds in the email community, so every attendee gets actionable advice.
One of the conference themes was building modules into emails. Modules are time-savers to save you time on coding and testing. This allows email marketers to spend more time on strategy and less time on code.
Another theme was user experience. Treat your customers like humans, not cash machines. Your emails design and copy should center around getting the customer to interact first with your email and then on your website. If an element doesn’t line up with the intended experience, it shouldn’t be in the design.
Litmus also announced a partnership with Microsoft. The goal is to improve the Outlook product for users and email developers. Even though there is not an instant solution, everyone agrees it was a step in the right direction. Let’s hope there is a partnership with Gmail coming soon. 🙂
The most prominent theme to me was there’s no one right way to do anything. Whether we’re talking about a production process for emails or other projects, a modular template design, or call-to-action buttons, it’s up to the marketer to test, research, and conclude what works best for their audience.
As with all marketing, there’s no silver bullet. However, hearing people from very different industries and backgrounds divulge their email marketing tactics gave insights into how to best connect with your audience. Many presentations had a psychological and sociological component to them. They touched on how to be persuasive and elicit emotion, as well as why people opt in to your campaigns (and why they opt out).
#litmuslive UX/social psychology techniques to use in email
commitment & consistency
Another major theme was the importance of establishing a recurring, repeatable process for all projects. Not only does a clear process avoid surprises (and mistakes), but it creates a transparent and sturdy foundation for communication between the client and yourself (whether that’s an agency/client relationship, or an internal stakeholder/employee relationship). A few components of a stable process:
1. Create naming conventions or generate project/job ID numbers for files
2. Establish a project timeline document
3. Enforce strict deadlines (and impose penalties, if necessary)
4. Communicate outside of emails (pick up the phone or set up a video call).
6 Steps to Email Design Process by @matty_caldwell:
6. Design approved#LitmusLive
Taking the time to identify a process for your organization is crucial to its success and directly relates to the outcome of your projects.
Joy Piirto, Whereoware’s Online Marketing Manager. (@joyp26) Takeaways:
When planning a marketing campaign, start with your customer and work backwards. Just because your campaign makes sense to you doesn’t mean it will work for your customer.
If you can think like your customer, you can create a campaign that is user friendly that they’ll like or find useful. In addition, taking a moment to define the intention of the campaign is crucial to success and drives the design.
Increased clicks aren’t always the goal. Look at what they do after that. They might click because they’re confused. #LitmusLive#kpifrat
Our April Fool’s Day prank was a great success! Thank you to everyone who checked out our redesigned website and took part in the fun. We not only met our visitor goal, but exceeded it, and we couldn’t have done it without you!
(No idea what we’re talking about? Check out our post from last week.)
We’re happy to announce our April Fool’s winner is…..
Jacolyn Gleason! Jacolyn nominated The Cystic Fibrosis Foundation to receive Whereoware’s $2,000 donation ($5 for every visitor to our prank homepage).
“Thank you Whereoware for using April Fool’s Day as a platform to do good, and thank you for allowing me to not only be a participant, but to humbly win such a generous donation for Cystic Fibrosis Foundation.”
“The Cystic Fibrosis Foundation is very dear to my heart. Two of my uncle’s, who I grew up with as my brothers, passed away from the disease.
For my family, part of keeping their memory alive is continuing in the fight to find a cure. Since their passing, now decades ago, there have been significant advancements in treatment, life expectancy, etc. This is due not only to the hope and strength of those suffering and their families who support them, but through the help of donations like this.
I am humbled to accept this donation to the Cystic Fibrosis Foundation. I would like to dedicate Whereoware’s donation to my Uncle Owen and my Uncle Robert, and anyone else who is affected by the condition.”
Thank you Jacolyn for playing along with our April Fool’s Day prank, and we are honored to make this donation to the Cystic Fibrosis Foundation.
Whereoware is one of 33 finalists and was selected in both the Community Outreach and Innovative Technology categories. The Apollo Awards, presented by the Helios HR, honors human capital excellence in talent development.
The awards are open to all employers, regardless of size or industry, with a location in Greater Washington. Out of the 250 nominations received, the honorees were selected by a panel of judges independent of Helios HR, comprised of industry experts, Chief Human Resource Officers and former Apollo Award Winners.
Whereoware is a digital agency with over 16 years of experience building awesome personalized websites, developing intuitive mobile applications, creating award-winning emails, and getting huge results with data integrations. Headquartered in Chantilly, Va., Whereoware’s clients span industries across the nation.
“Whereoware has set the standard in building a culture of intention by focusing on the growth and development of their people,” said Kathy Albarado, CEO of Helios HR and Founder of The Apollo Awards. “This award recognizes the progression, creativity, and vision of our finalists in addressing the talent challenges employers face today.”
“We’re honored to be named a Helios finalist in both the Community Outreach and Innovative Technology categories,” said Teya Tuccio-Flick, Partner, Marketing. “We’re committed to supporting our community and giving employees the flexibility to champion their own charitable causes whenever possible. We’re also all about pushing the status quo and finding creative, cost-effective ways to use digital channels to enhance and advance our clients’ businesses. It’s a fun, innovative company culture.”
Whereoware will be honored at the high energy, Apollo Awards breakfast ceremony on Wednesday, June 1st at Hyatt Regency Reston, where category winners will also be announced.
To register for the ceremony or view the full list of honorees, visit www.helioshr.com/apollo-awards.
Congrats to the other winners: Landscape Structures by Space150 – Best B2B Website + The Metropolitan Opera by Adage Technologies – Best B2C Website
About Mud Pie’s Episerver website
Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more. Whereoware redesigned and rebuilt their site in 2015 using WOWCommerce (built on Episerver).
The new site recognizes website visitors based on the products they’ve shown interest in (baby products vs. apparel or home decor) and then dynamically shows promotions and products in that category. This personalization delivers a better shopping experience by helping customers easily find the items they’re seeking and delivers better results: 120% increase in revenue and a 508% increase in mobile revenue.
Produced by Episerver for their Ascend Conference in November, featuring Mud Pie eCommerce Manager, Andrea Ouargli + our very own Senior Online Marketing Manager, Faith Albers!
The Website Awards celebrate excellence of best-in-class websites built on the Episerver or Ektron platform and judges site content, structure and navigation, mobile optimization, use of Episerver, results, and overall experience.