Category Archives: Case Study – Resource

Facebook Advertising 101 Slides, Recording + Cheatsheet

Thank you to everyone who joined our webinar: Facebook Advertising 101. We hope you have a solid basis of how to advertise on Facebook to increase engagement and drive traffic to your website.

If you missed the webinar or need a refresher:

Review the slides  HERE
Watch the Webinar:

Download the cheatsheet:



Email Tip – How email personalization increased offline event attendance



Who:

Pacers Running sells running gear and hosts races to promote a running community for their customers.

Challenge

Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).

Solution

Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.

By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.

See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.

IBM Tip – API Playbook



Thank you to all who attended our session “A Marketer’s Practical Guide to the IBM Marketing Cloud API” at Amplify!

Whether you’ve never used the Watson Campaign Automation API or the only time you did was for the certification, this playbook will help you understand why the API test harness should be your BFF. As a marketers we have a lot of tools in our marketing toolkits and the API test harness is extremely valuable.

Extend the functionality of the Watson Campaign Automation UI by diving deeper into reporting, mass calculate queries, add and remove data, and so much more.

We share tips and tricks, how to get started, and breakdown each section of XML for one of our favorite API calls.

What Retailers Want Infographic

Digital-Dialogs-Banner



Thank you for joining our Digital Dialogs breakfast session “What Retailers Want” at High Point this week!

You can download the infographic we shared by filling out the form.

Web tip – 5 ways to increase retailer registrations on your website



It’s hard enough to convert traffic on your e-commerce website, but many of our B2B wholesale clients face an additional hurdle: they require customers (retailers) to register with them to shop their website.

A non-registered website visitor can view products, though sometimes even those are hidden, but won’t see product information or certain product details. The registration process allows wholesale companies to vet retailers, without displaying wholesale prices to consumers.

Once the retailer registers and is approved, they receive a login and access to the full website – prices, product details, and frequently, highly customized retailer portals.

The plot thickens! When that same B2B wholesale company unveils a new website, oftentimes their retailers must re-register to gain access to the site. This is a common best practice to protect retailer privacy data. These wholesalers must compel retailers to register not once, but twice!

Having built hundreds of wholesale websites, we know a thing or two about motivating retailers to register. Today, we’ll cover five simple, effective ways to increase registrations on your website.

Can’t miss Invite and Benefits

This is a no-brainer, but make sure you tell retailers to register. The invitation or reminder to register must be easy to find, so place the messaging or call-to-action in a can’t miss location on your site or email.

Continue reading Web tip – 5 ways to increase retailer registrations on your website

SEO Tip – How SEO grew revenue 701%

Whereoware Search Manager Jay MarkwoodToday, we welcome a guest post from Whereoware’s Senior Search Manager Jay Markwood. Jay specializes in search engine optimization (SEO) and executes search, display and remarketing campaigns for paid search clients. 

Jay walked us through how he optimized client
Barcode-arena.com’s website for organic search, ultimately growing revenue 701%. See all the steps by downloading the case study, below.

barcode-case-study-graphic



WHO:

Barcode-arena.com is an online retailer of Motorola barcode scanners and peripherals.

CHALLENGE:

Launched in February 2014, Barcode-arena.com’s website experienced steady traffic and revenue growth through mid-2015.

Due to increased competition from other online barcode scanner websites, Barcode-arena.com’s traffic and revenue plateaued in July 2015.

SOLUTION:

Barcode-arena.com brought in Whereoware in early March 2016 to manage their pay-per-click (PPC) accounts and optimize their website for organic search traffic, conversions, and increased market share.

Get the case study to see how Whereoware identified missed opportunities and executed search engine optimization (SEO) best practices, growing revenue 701% and moving Barcode-arena.com to the first page of search engine results pages (SERPs).

2016 B2B + B2C Holiday E‑commerce Toolkits

2016 Holiday ToolkitsThe moment you’ve all been waiting for… the 2016 B2B + B2C Holiday E-commerce Toolkits are here!

What’s in your toolkit?

1. 2016 E-commerce calendar for 2016 chock full of holiday campaign ideas

2. Holiday Email Inspiration

3. Stats from last year’s sales season, so you can benchmark your performance

4. A bunch of other marketing resources, like email templates, how-to’s, and mobile tips.

5. A recording from our Holiday Readiness webinar, in case you missed it.





Email tip – How Responsive Email Templates Cut Production Time in Half

Plow and Hearth Responsive Email TemplatesConsumers increasingly interact with brands from their mobile devices, and in many instances, mobile might be a customer’s only impression of a brand. It’s imperative that customers receive an excellent user experience from every device.



Who

Plow & Hearth is a multi-channel retailer of quality hearth, yard and garden, apparel, and outdoor and indoor living products.

Challenge

In 2015, 50% of Plow & Hearth’s emails were opened on mobile devices, but their emails were not mobile-friendly.

Like many retailers, they had a small team that was inexperienced in coding emails and a very aggressive email schedule. They were ready to dive into mobile email, but weren’t sure whether responsive or scalable design would be the best approach for their family of six brands.

Solution

Plow & Hearth reached out to Whereoware to develop mobile-friendly email templates for their team to update and maintain ongoing.

Due to the large volume of emails sent, and the limited staff/resources to put emails together, Whereoware had to think of a creative and straightforward way for less experienced email builders to construct anywhere from 30-60 emails in one week.

Read the short case study to see how Whereoware worked with Plow & Hearth to deliver three responsive email templates – increasing quality of 60+ emails a week and cutting email production time in half.