Category Archives: Analytics

The Ultimate Guide to Personalization Webinar Worksheet + Recording

Thank you to everyone who joined us for our webinar with Episerver: The Ultimate Guide to Personalization.

Tune in to the webinar recording below:

Get the Persona Worksheet below:


Mud Pie: Digital Analytics, UBX, & Real-Time Emails



Mud Pie-ubx-case study

Who

Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.

What We Did

First we installed IBM’s Digital Analytics to the Mud Pie website, then we used IBM Universal Behavior Exchange to establish a connect between Digital Analytics and IBM Marketing Cloud.

Results

Get the case study to see how targeted real-time emails achieve open rates over 35%.

 

Analytics Tip – Google Optimize

The Skinny

Google is beta testing a new landing page testing and optimization tool that integrates with Google Analytics and Google Tag Manager called: Google Optimize.

Doesn’t This Already Exist?

Sort of. Google has been trying to get into the optimization game for a while now. It started with Google Website Optimizer which was discontinued in 2012 for Content Experiments in Google Analytics. This brought A/B testing into the Google Analytics tool. Google Optimize is their latest iteration. Google Optimize 360 is also in beta, but the main difference between Optimize and Optimize 360 is price. Google Optimize (sans 360) is free and thus a little more limited than the 360 enterprise version.

The Google Analytics 360 suite is the premium, paid-for suite of Google products. There are free versions of these but they have some limits to their capabilities.

Want to see the full comparison breakdown of the two versions? Check it out here.

Continue reading Analytics Tip – Google Optimize

Spotlight by Whereoware Wins 2016 DMA Innovation Award

Spotlight by Whereoware wins a 2016 DMA Innovation Award

September 20, 2016, Chantilly, Va. – Spotlight by Whereoware, a B2B mobile sales application, won a 2016 DMA Innovation Award in the Audience Management category.

The Innovation Awards, sponsored by Google and presented by the Direct Marketing Association, celebrate companies delivering game-changing technologies and platforms that advance the capabilities of the Marketing Industry.

Spotlight has rapidly grown to process more than $1 billion in sales supporting the sales forces of top gift and home and furniture vendors, and consumer product and equipment wholesalers. (Watch the demo, below.)

Spotlight helps professional sales reps book more sales, faster, by providing instant and up-to-date access to everything they need – from online catalogs to customer purchase history, product trends to analytics-driven product recommendations, and more.

Whereoware’s CEO and veteran sales leader, Eric Dean, “We’re thrilled to accept this award from the DMA. Spotlight is the result of a few decades experience working with professionals selling products. The national recognition is extremely gratifying.”

Whereoware and six other winners will accept their awards and showcase their innovations at &THEN, the DMA Annual Event, taking place in Los Angeles, CA, October 16 – 18.

For additional inquiries or a free demo, contact Alyson Hunter, Senior Internal Marketing Manager, ahunter@whereoware.com, 703-483-4042

About Spotlight

Spotlight turns sales reps into superstars with real-time customer behavior and product information. Reps deliver better sales presentations by speaking to customers’ unique pain points and product interests. Everything reps need is at their fingertips – from digital, interactive catalogs and automatic order taking, to customer purchase history, website browse activity, and analytics-driven recommendations.
In addition to a 2016 DMA Innovation Award, Spotlight won Best B2B Mobile Application at the 2014 MobileWebAwards and a 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. Book more sales faster with Spotlight.

About DMA:

Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

Front-End Developer Speed Dating with HackerX

Whether you’re a recruiter or job searcher, matching talented employees with the right company can be painful. HackerX flips this dynamic, throwing passive recruiting events world-wide – a.k.a, speed dating for developers.

On Wednesday night, Whereoware and HackerX invited local businesses to meet with talented front-end developers in the D.C. metro region. It was great to meet representatives from ManTech, CapitalOne, Geico, Cvent, DigitalGlobe, Nolij Consulting, Deloitte, Sandboxx, and APT and get to know their businesses better. Whereoware supplied the space (our new headquarters in Chantilly, Va.), and the all-important-to-painless-networking pizza and booze.

Dozens of developers came to spend five minutes talking with each business about their skills and goals, before moving on to the next. HackerX’s speed dating approach lets job seekers meet with 10-20 local businesses in less than two hours and the fun, casual environment relieves the interview pressure.

A big thanks to HackerX for getting us involved and to all the talented developers that came by. We had a blast and look forward to hosting more events in the future. Check out some highlights from the event below.

(Seeking a new opportunity? Check out our open positions, and if we don’t have a relevant opening for you right now, feel free to send over your resume anyway. We’re always looking for fresh faces and skills. )