Category Archives: Analytics

What Retailers Want Infographic


Thank you for joining our Digital Dialogs breakfast session “What Retailers Want” at High Point this week!

You can download the infographic we shared by filling out the form to the right.

Local Event: Getting Started with SEO – May 4

If a user searches for your company name on Google, does it return on the first page of search results? According to Hubspot, 75% of users never scroll past the first page of search results. If you answered no to the first question, join our event to learn how to get started with SEO.

In this session you will learn:
• How search engines work
• The basics of search engine optimization
• Usability and content
• Useful SEO tools

When: Thursday, May 4, 2017 – 8:30 – 10:30 AM EST
Where: Whereoware HQ | 14399 Penrose Place | Suite 450 | Chantilly, VA 20151

Plus, walk away with our checklist: 5 Steps to Getting Started with SEO

Oh, and breakfast + coffee’s on us!

Mud Pie: Digital Analytics, UBX, & Real-Time Emails

Mud Pie-ubx-case study


Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.

What We Did

First we installed IBM’s Digital Analytics to the Mud Pie website, then we used IBM Universal Behavior Exchange to establish a connect between Digital Analytics and IBM Marketing Cloud.


Get the case study to see how targeted real-time emails achieve open rates over 35%.


Analytics Tip – Google Optimize

The Skinny

Google is beta testing a new landing page testing and optimization tool that integrates with Google Analytics and Google Tag Manager called: Google Optimize.

Doesn’t This Already Exist?

Sort of. Google has been trying to get into the optimization game for a while now. It started with Google Website Optimizer which was discontinued in 2012 for Content Experiments in Google Analytics. This brought A/B testing into the Google Analytics tool. Google Optimize is their latest iteration. Google Optimize 360 is also in beta, but the main difference between Optimize and Optimize 360 is price. Google Optimize (sans 360) is free and thus a little more limited than the 360 enterprise version.

The Google Analytics 360 suite is the premium, paid-for suite of Google products. There are free versions of these but they have some limits to their capabilities.

Want to see the full comparison breakdown of the two versions? Check it out here.

Continue reading Analytics Tip – Google Optimize