Whereoware adds to its product offering with the release of Product FastLane, a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces.
Within one centralized location, marketers can upload, optimize, search, and organize product data and related digital assets, ultimately reducing data management costs, while improving data quality and consistency. Marketers can access and update their product data, related images, and other digital assets any time and from anywhere. They can easily share them with third-party marketplaces, like Wayfair, Amazon, Google Shopping, and Zulily, so data stays compelling, consistent, and complete across the web.
“Our industry is experiencing a transformation, where technology-driven companies are quickly gaining on competitors. The explosion of third-party marketplaces, and the evolving expectations of B2B buyers are driving marketers to take control of their product data. We witnessed our clients struggling to manage thousands of products while using spreadsheets and USBs. They needed a better way, so we built Product FastLane,” said Eric Dean, CEO Whereoware.
Google is beta testing a new landing page testing and optimization tool that integrates with Google Analytics and Google Tag Manager called: Google Optimize.
Doesn’t This Already Exist?
Sort of. Google has been trying to get into the optimization game for a while now. It started with Google Website Optimizer which was discontinued in 2012 for Content Experiments in Google Analytics. This brought A/B testing into the Google Analytics tool. Google Optimize is their latest iteration. Google Optimize 360 is also in beta, but the main difference between Optimize and Optimize 360 is price. Google Optimize (sans 360) is free and thus a little more limited than the 360 enterprise version.
The Google Analytics 360 suite is the premium, paid-for suite of Google products. There are free versions of these but they have some limits to their capabilities.
We are so excited to be one of SmartCEO’s Corporate Culture Awards winners! Our amazing leadership team and awesome employees made it possible for us to be ranked among 49 other firms in the Washington Metro region.
September 20, 2016, Chantilly, Va. – Spotlight by Whereoware, a B2B mobile sales application, won a 2016 DMA Innovation Award in the Audience Management category.
The Innovation Awards, sponsored by Google and presented by the Direct Marketing Association, celebrate companies delivering game-changing technologies and platforms that advance the capabilities of the Marketing Industry.
Spotlight has rapidly grown to process more than $1 billion in sales supporting the sales forces of top gift and home and furniture vendors, and consumer product and equipment wholesalers. (Watch the demo, below.)
Spotlight helps professional sales reps book more sales, faster, by providing instant and up-to-date access to everything they need – from online catalogs to customer purchase history, product trends to analytics-driven product recommendations, and more.
Whereoware’s CEO and veteran sales leader, Eric Dean, “We’re thrilled to accept this award from the DMA. Spotlight is the result of a few decades experience working with professionals selling products. The national recognition is extremely gratifying.”
Whereoware and six other winners will accept their awards and showcase their innovations at &THEN, the DMA Annual Event, taking place in Los Angeles, CA, October 16 – 18.
For additional inquiries or a free demo, contact Alyson Hunter, Senior Internal Marketing Manager, firstname.lastname@example.org, 703-483-4042
Spotlight turns sales reps into superstars with real-time customer behavior and product information. Reps deliver better sales presentations by speaking to customers’ unique pain points and product interests. Everything reps need is at their fingertips – from digital, interactive catalogs and automatic order taking, to customer purchase history, website browse activity, and analytics-driven recommendations.
In addition to a 2016 DMA Innovation Award, Spotlight won Best B2B Mobile Application at the 2014 MobileWebAwards and a 2015 IBM Beacon Award for Outstanding Smarter Commerce Solution. Book more sales faster with Spotlight.
Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.