Email drives more engagement and revenue than almost any other channel, but consistently designing and sending effective emails is tough.
Local digital agency Whereoware is partnering with Ferguson Enterprises and IBM to host a comprehensive, but intimate, email workshop to help you boost email performance, while streamlining your email process.
In this free breakfast workshop, learn everything from email basics, to email process, to advanced topics – and get back to your office before lunch. (See our speaker lineup below!)
- A blueprint of email optimization fundamentals (from subject lines to email layout, to calls-to-action, and more).
- An under-the-hood look at how Ferguson Enterprises developed a practical and effective email process to streamline email creation from inception through deployment.
- An overview of Artificial Intelligence and Machine Learning, and how email marketers can prepare for the future – presented by IBM Watson Marketing.
When: Tuesday, September 19
8:30 AM – 10:30 AM
Where: Whereoware HQ
14399 Penrose Place, Suite 450
Chantilly, VA 20151
One last thing — breakfast and coffee is on us!
Loren McDonald, IBM
McDonald’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 300 webinars and presentations around the world. McDonald has 33+ years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM. He was named Marketing Executive of the Year in 2005 by the American Business Awards and 2011 Marketer of the Year, by the Email Evolution Council (division of the DMA).
Brittany Moreland, Whereoware
Brittany Moreland is the Digital Account Manager at Whereoware, where she manages a small team of marketers. She has eight marketing certifications and nine years of Agency and Marketing experience. She manages and facilitates client relationships and strategy, providing effective and strategic marketing recommendations. She also manages online content, optimizes digital marketing, and delivers a seamless e-commerce experience to clients.
Kelly Meyer, Ferguson Enterprises
Kelly Meyer is an Email Marketing Specialist at Ferguson Enterprises. She is the primary owner of our onboarding and re-engagement initiatives for all customers. In addition, she is responsible for the planning, strategy, and implementation of Ferguson’s HVAC, Showroom and Industrial email programs from conception to execution.
Alicia Sodoma, Ferguson Enterprises
Alicia Sodoma is an Email Marketing Specialist at Ferguson Enterprises. She is the primary owner of local email marketing and SMS initiatives for all Ferguson branches in the U.S. She is also responsible for our testing initiatives in terms of coming up with campaign variables, analysis of tests and reporting on historical campaign results in order to shape future messages.